There are trade shows and then there are trade events. Having spent over a decade covering both, I can confidently say that this years IFA Berlin, a showcase for home tech and innovation, felt like the best of both worlds.The halls at Messe Berlin were abuzz with all things innovation, tech, and AI, but unlike other shows Ive attended, there were many locals and families alike walking from booth to booth, providing invaluable real-time product feedback to companies.READ MORE...
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