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Understanding qCPM: The Metric That’s Driving Quality in Programmatic
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a website that covers personal technology might sell 2,50,000 leaderboard impressions at an $18 CPM—for the advertiser, this brings the total ad spend to $4500. Clearly, [...]
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