Rockstar Games

Rockstar Games een koppeling hebt gedeeld
2025-04-14 22:01:22

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Prebid vs Header Bidding: What’s the Difference?
Widely accepted header bidding solution, Prebid empowers publishers through header bidding monetization strategies. In this blog, we’ll explore how header bidding as a concept and Prebid as a tool influence publishers in 2025. Header bidding has been on a journey from chaos to clarity. Earlier header bidding practices proved to be inefficient and confusing for [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-14 09:56:44

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High-Paying Gaming Ad Networks for Publishers in 2025
The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets. As these networks specifically deal in gaming ad inventory, it becomes easy for advertisers [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-14 08:52:48

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High-Paying Gaming Ad Networks for Publishers in 2025 [Updates 2025]
The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets. As these networks specifically deal in gaming ad inventory, it becomes easy for advertisers [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-10 08:43:25

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8 Best Audio Ad Networks to Ace Programmatic Advertising
Ready to dive into audio advertising but unsure which ad network to choose? We will explore the best 8 audio ad networks, highlighting their unique features and targeting capabilities so you can make informed decisions. Audio advertising is growing at an unprecedented rate. According to research, podcast advertising will grow by 7.4% in 2025. Moreover, [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-01 15:51:23

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What is Post-bid? Pros, Cons, and Comparison with Header Bidding
Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads from being directly sold or denied from an ad exchange. In this blog, we’ll understand What post bid is, how it works, and comparison with [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-01 15:51:22

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Client-side vs. Server-side Header Bidding: What to Choose?
Client-side header bidding vs server-side header bidding: Both techniques serve the same purpose – increasing bid competition and maximizing publishers’ ad revenue. But what really sets them apart, and how does it affect the auctions? Let’s find out. Header bidding was introduced for publishers to reach out to more buyers and maximize yield. It served [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-01 13:58:10

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What is CPL? Cost Per Lead Explained
Cost Per Lead (CPL) is a key marketing metric that measures the amount of money a company spends to get a prospective lead. In marketing, each penny counts. When we think of campaign spending on a broad level, investing a large amount of money to generate more sales always seems like the smart option. After [...]

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Rockstar Games een koppeling hebt gedeeld
2025-04-01 08:48:05

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Understanding qCPM: The Metric That’s Driving Quality in Programmatic
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a website that covers personal technology might sell 2,50,000 leaderboard impressions at an $18 CPM—for the advertiser, this brings the total ad spend to $4500. Clearly, [...]

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Rockstar Games een koppeling hebt gedeeld
2025-03-25 13:57:49

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Header Bidding Wrappers Explained: Functionality, Benefits, & More
Still trying to figure out what Header Bidding Wrapper is? The Header Bidding Wrapper is a single-line JavaScript code that allows publishers to manage multiple demand partners. Check out this blog to learn everything you need to know about header bidding wrappers, how they work, how to optimize them, etc. Header bidding has become a [...]

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Rockstar Games een koppeling hebt gedeeld
2025-03-19 20:45:47

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Server Side Header Bidding: What Publishers need to Know?
Server-side header bidding (SSHB) is a programmatic advertising technique where the bids are processed on the ad server, as opposed to client-side header bidding. In the world of programmatic advertising, the competition for ad impressions is fierce. With the widespread usage of programmatic advertising came better and more efficient techniques, one of them being server-side [...]

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