Size matters when it comes to telescopes. The bigger they are, the farther they can see. Prioritizing constructing large ones is therefore high on the priority list for many observational organizations. But doing so comes at a cost, and not just in terms of money. Finding a suitable site can be a challenge, and that has been particularly true for the effort to build a 30-meter telescope in the Northern hemisphere. A new paper, available in pre-print on arXiv by Francesco Coti Zelati of the Spanish Institute of Space Sciences in Barcelona and his co-authors, makes the argument for building it at the Roque de los Muchachos Observatory in La Palma.