NCBA Targets Self-Build Market with EasyBuild Solution
Advertisement NCBA Targets Self-Build Market with EasyBuild SolutionStructured financing and expert support aim to transform Kenyas homebuilding processNCBA Group has launched the EasyBuild solution to address the growing demand for self-constructed housing in Kenya. The offering introduces a more structured and transparent approach to homebuilding.Data from the Kenya Bankers Association Housing Survey 2025 shows that 68% of Kenyan homeowners build their own homes. Many prefer this route because it offers greater control over design, cost, and construction timelines.The trend comes as the country faces a housing deficit of about 2 million units. Annual demand stands at 250,000 homes, far above the current supply of roughly 50,000 units.Addressing Gaps in the Self-Build JourneyDespite its popularity, self-building presents several challenges. Many homeowners struggle to access structured financing. Others face cost overruns, hidden expenses, weak project oversight, and fraud within the construction value chain.Dennis Njau, Group Director of Retail Banking at NCBA, says the solution responds directly to these realities.The housing conversation in Kenya often centres on mortgages and completed homes, he says. Yet most Kenyans build for themselves, often step by step. EasyBuild gives customers a structured way to build, with the financing and expert support needed to reduce stress and improve visibility.NCBA Targets Self-Build Market with EasyBuild SolutionCombining Financing with End-to-End SupportEasyBuild integrates financing with full project support. Customers gain access to architectural, engineering, structural, and financial advisory services throughout the construction process.The model helps homeowners plan effectively, manage costs, and track progress from groundbreaking to completion.The solution has also gained traction among Kenyans in the diaspora. Many want to invest in building back home but face challenges supervising projects remotely.Trust remains a major issue in the construction sector, Njau adds. This is especially true for customers who cannot physically oversee their projects. EasyBuild brings financing, professional support, and structure into one solution, helping close that trust gap.Driving Financial Inclusion and HomeownershipNCBA continues to align its offerings with its Ubuntu strategy by delivering practical, customer-focused solutions. EasyBuild reflects the banks focus on real-life needs while supporting more Kenyans on their journey to homeownership.The solution also plays a key role in the banks 2026 NCBA Meet, Mingle and Money Talks engagements. The platform targets young professionals and emerging affluent customers through financial literacy and knowledge-sharing initiatives.The post NCBA Targets Self-Build Market with EasyBuild Solution appeared first on Africa Business News.
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