UPDATE: On March 10th, 2023, I said HBO Max didn't need a name change. At the time, rumors said Warner Bros. Discovery would drop the "HBO" part and call the service "Max." Just Max.Fast-forward to May 14th, 2025, and Warner Bros. Discovery announced that Max will be rebranded to HBO Max this summer, probably because HBO Max never needed a name change:Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach leaning heavily on consumer data and insights to best position itself for success. Yes, it was dumb to dump "HBO" and its strong brand like that.EARLIER: HBO Max's parent company Warner Bros. Discovery Inc. reportedly wants to change the name of its Netflix competitor to Max, in addition to content and price changes for the streaming service. According to a new report, Warner believes that the HBO part of the name is off-putting, preventing new subscribers from joining the service. That's why they will supposedly cut the HBO part and call the service Max.As a long-time HBO subscriber who valued HBO content even before there was a streaming option, I think that's the wrong path to take. Especially considering the confusing days of the service.Continue reading...The post HBO Max doesnt need a new name appeared first on BGR.Today's Top DealsTodays deals: $30 Anker waterproof speaker, $50 off Powerbeats Pro 2, $9 Angry Orange pet stain spray, moreTodays deals: $399 Mac mini, $289 Nintendo Switch OLED, $24 Red Bull 12-pack, $28 Amazon Echo Pop, moreTodays deals: $299 iPad 11, $497 LG 65-inch smart TV, $30 Philips Sonicare toothbrush, $499 Traeger grill, moreAmazon gift card deals, offers & coupons 2025: Get $400+ free

Pinterest has now publicly apologized for the wave of moderation issues that have swept across the social network over the past few weeks, leading to account bans and Pin removals that users said were unwarranted. In posts published to social media Tuesday, the company took responsibility for the issue, saying that an internal error led []

U.S. lawmakers introduced Wednesday the Supersonic Aviation Modernization Act in a bid to revise the FAAs 52-year ban on supersonic flight over U.S. soil. The bipartisan legislation introduced by Senator Ted Budd (R-NC), Aviation Subcommittee Chair Troy Nehls (R-TX), and Representative Sharice Davids (D-KS) would allow supersonic travel, provided no audible sonic boom []

OpenAI is reportedly considering building data centers in the United Arab Emirates to greatly expand its Middle East footprint. A deal could be announced as soon as this week, according to Bloomberg. As Bloomberg notes, OpenAI has a long relationship with the UAE. In 2023, the company partnered with Abu Dhabis AI firm G42, which []

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name. On Wednesday, the company announced the good news at its Upfront presentation, with the name change becoming official this summer. When Max launched in 2023, the revamped platform was positioned as a win for []

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Talk about sleeping on the job! Democrat Representative Debbie Dingell of Michigan was caught on camera taking a nap during a hearing on Wednesday. This wasnt just closed eyes; the 71-year-old lawmaker

The UK government claims its goal to decarbonize the whole economy will lower the cost of electricity and lower bills.Britains shift to renewables will not reduce electricity prices, the boss of British

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A federal judge has permitted the Trump administration to use the Alien Enemies Act to remove illegal immigrants involved in gangs. US District Court Judge Stephanie Haines wrote in the decision that