How the Twitch viewbot crackdown is hitting viewership stats

0
568

Is the Twitch viewbot crackdown hitting viewership stats?

Are your views on Twitch down? It might not be your fault — blame the viewbots, or lack thereof.

Last month, Twitch said in a post on X that it would crack down on viewbots, which are essentially bots that artificially inflate viewership numbers on streams.

"We recently made changes that meaningfully improved our ability to identify viewbots, inauthentic viewership, and other potentially fake engagement. These changes will roll out over the next few weeks," Twitch Support wrote on X on July 28. "So, if your channel was viewbotted, or if some of your viewers are artificial or inflated, you will see an impact to your channel’s viewcount."

This Tweet is currently unavailable. It might be loading or has been removed.

It makes sense to attack viewbots. As Forbes reported, Nazar Babenko, a product manager at Streams Charts posted on X that viewbotting not only hurts sponsors, but it also "undermines trust across the entire ecosystem, making it harder for genuine streamers to get noticed and for the industry to grow sustainably."

Mashable Light Speed

This Tweet is currently unavailable. It might be loading or has been removed.

And users are certainly seeing that impact to their channel's viewcount. Zach Bussey, an industry analyst, wrote in a post on X last weekend, as reported by Forbes, that many of the top 5,000 streamers "are experiencing their lowest-performing streams of 2025" as a result of the crackdown and "sitewide viewership is down 5-22% (depending on the hour) compared to the previous week."

This Tweet is currently unavailable. It might be loading or has been removed.

But those numbers might not be exact. Mike Minton, Twitch's CPO, told Dexerto that there hasn't been a "free fall" in viewership, and claimed that some of those statistics aren't quite right.

"Our viewership is not in free fall, especially among the millions of community channels that are core to Twitch viewership," Twitch told Dexerto. "We’ve seen some misinformation swirling, and a lot of that misinformation includes data pulled from third party sources. Those numbers are incorrect and are not from Twitch."

Twitch told Dexerto that this "isn’t a short-term effort," but one that will take a while to fully enforce.

"We see this as a long-term effort," the company told Dexerto. "We’ve been investing in this area for some time."

Pesquisar
Categorias
Leia Mais
Home & Garden
You’re Probably Not Cleaning Your Koozies—but You Should Be
You’re Probably Not Cleaning Your Koozies—but You Should Be Koozies, those ubiquitous fabric...
Por Test Blogger9 2025-06-06 11:00:25 0 2K
Technology
Our TV expert picked this as the best early Prime Day deal — save over $100 on the Hisense QD6 QLED TV
Best TV deal: Save over $100 on 55-inch Hisense QD6 QLED 4K TV...
Por Test Blogger7 2025-06-26 13:00:14 0 1K
Food
These Popular US Deli Meat Brands Are Really Owned By A Company In China
These Popular US Deli Meat Brands Are Really Owned By A Company In China...
Por Test Blogger1 2025-09-23 13:00:06 0 305
Music
Kelly Osbourne Slams WWE Star's Nasty Ozzy + Birmingham Comments
Kelly Osbourne Slams WWE Wrestler’s Nasty Ozzy + Birmingham Comments, Fans Upset TooA month after...
Por Test Blogger4 2025-08-26 14:00:04 0 661
Music
12 New Rock + Metal Tours Announced This Past Week
12 New Rock + Metal Tours Announced This Past WeekIn a relatively light week for tour...
Por Test Blogger4 2025-06-20 13:00:09 0 1K