Best Buy Tech Fest 2026: Dates and details

TL;DR: Best Buy just emailed us the details for its upcoming Summer Tech Fest sale, which runs from June 22 to June 28. The week-long event will offer up to 50% off major tech alongside extra cash-back rewards for members.

Whenever Prime Day rolls around, competitor retailers scramble to build an even bigger and better "anti-Prime Day" sale of their own. Target just announced its Target Circle Deal Days, which conveniently start on June 23, and the Walmart Deals event kicks off on June 22. So, it's no surprise that Best Buy is jumping in with a sale of its own.

According to the details they shared with us, Best Buy’s week-long Summer Tech Fest is officially set for June 22 (a full day before Amazon's event) through June 28. The retailer's pitching this as one of its biggest shopping events of the summer, promising up to 50% off on laptops, TVs, gaming gear, headphones, and small appliances.

The best part? You don't need a paid membership just to shop the discounts. Unlike Amazon Prime Day, these deals are open to everyone online via BestBuy.com, through the Best Buy app, and in physical stores. There'll also be new rotating "Deal of the Day" flash offers dropping each morning of the sale.

Of course, members will get extra perks

With that said, if you do happen to have a paid My Best Buy Plus or My Best Buy Total membership, the retailer is sweetening the pot with some extra incentives:

• Exclusive discounts: Members will get access to exclusive offers (e.g., better price cuts).

• A $25 reward bonus: If you drop $600 or more on a big upgrade during Tech Fest, you'll automatically earn an extra $25 in rewards.

• Cash back: New for this year's event, members will also earn 1% back in rewards on all eligible purchases throughout the week.

With Best Buy, Target, and Walmart all launching sales on the exact same week, late June is going to be tough on your wallet. But if you know where to shop and plan ahead, you can score some pretty good deals and save a few bucks.