YouTube is injecting more AI into your recommendations

The YouTube logo on a phone.

Credit: Jaque Silva / SOPA Images / LightRocket via Getty Images.

As YouTube fills up with more AI videos, the company is also building on its own AI tools, injecting more AI-powered recommendations into its platform for some users.

The new AI-powered search tool is available for Premium users on mobile devices. When searching for things related to shopping, places, or things to do in a specific location, users may be shown an AI-powered video carousel with results.

Not every query will result in a carousel, but the ones that do should include more relevant videos.

So, for example, if you search "best beaches in Hawaii", YouTube will display an AI-generated carousel with clips from several videos and descriptions accompanying the showcased videos.

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YouTube is also expanding its conversational AI tool to some non-Premium users across the United States. These users can try out the AI tool, asking it for more information, related recommendations, and summaries.

Back in April, Google announced that an AI-powered feature was coming to YouTube, "providing another way to discover content when searching on YouTube as well as discover topics and information related to your search query." YouTube is owned by Google, which has introduced new AI search tools into Google Search, including AI Overviews and AI Mode. Both those tools are powered by Google's Gemini AI models, and it's no surprise Google would leverage Gemini for YouTube as well.

So, after testing AI search on YouTube with some U.S. users, the official rollout is here.

Premium users can now try it for themselves.

Meera is a journalist based between London and New York. Her work has been published in The New York Times, Vice, The Independent, Vogue India, W Magazine, and others. She was previously a Culture Reporter at Mashable.

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