Amazon Black Friday ad 2025: Best deals to buy early

Don't you just love it at this time of year? You're minding your own business, slowly approaching the end of the year, and then Black Friday hits you like a train, delivering huge discounts of MacBooks, Pokémon, Lego, and everything else on your shopping list. It's not exactly a relaxing period, but boy can you save a lot of cash. So buckle up, shoppers. We've got weeks of deals to check out.

The only way to survive and thrive over Black Friday is to do a little planning. We recommend bookmarking our many Black Friday pages so that our professional deal hunters can showcase all the offers that are genuinely worth your consideration. But besides that, we also suggest making the most out of the Black Friday ads released by leading retailers like Best Buy, Target, and Walmart.

Looking for the Amazon Black Friday ad? Aren't we all. Amazon does things a little differently from other Black Friday retailers because it doesn't release a traditional Black Friday ad. Instead, Amazon announces its plans for Black Friday via a press release and then drops a boatload of deals when the time comes.

Amazon's Black Friday sale officially begins on Nov. 20 and runs through Dec. 1, with plenty of deals on offer throughout this bumper event. According to Amazon's official press release, these are the deals we can look forward from Nov. 20:

• Up to 55% off select home products from Shark and kitchen appliances from Ninja

• Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles

• Up to 50% off electronics from JBL and Canon

• Up to 45% off Bose audio

• Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more

• Up to 40% on select floorcare from Bissell and iRobot

• Up to 40% off home entertainment from Hisense, TCL, and LG

• Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf

• Up to 35% on select Samsung and Google products

That's a strong lineup, but it's really only a small sample of what's the come. In fact, we're already seeing record-low prices on hot items like Apple products, Lego sets, and power stations.

• Apple AirTag — $24 $29 (save $5)

• Apple AirTag (4-pack) — $64.99 $99 (save $34.01)

• Apple AirPods 4 — $84.99 $129 (save $44.01)

• Apple Watch SE, 3rd Gen (GPS, 40mm) — $84.99 $109.99 (save $25)

• Apple Mac mini (M4, 16GB RAM, 256GB SSD) — $499 $599 (save $100)

Best early Black Friday Lego deals

• Lego Disney Frozen Advent Calendar 2025 — $30.79 $44.99 (save $14.20)

• Lego Star Wars: Millennium Falcon 'A New Hope' 25th anniversary model — $67.97 $84.99 (save $17.02)

• Lego Minecraft The Crafting Table — $71.99 $89.99 (save $18)

• Lego Star Wars Grogu with Hover Pram — $82.95 $99.99 (save $17.04)

Best early Black Friday headphones deals

• Soundcore by Anker Q20i — $39.99 $69.99 (save $30)

• JLab JBuds Lux — $49.99 $79.99 (save $30)

• Sennheiser Accentum Plus — $179.95 $249.95 (save $70)

• Nothing Headphone (1) — $254 $299 (save $45)

• Sony WH-1000XM5 — $328 $399.99 (save $71.99)