October Prime Day 2025 live blog: Deals start at $24

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Prime Big Deal Days, aka October Prime Day, is becoming a tradition in the shopping world. Amazon's annual fall sale is now the unofficial start of the holiday shopping season, and a warm-up act for Black Friday 2025. With tariffs, a challenging economy, and the changing of the seasons, we know a lot of people are eager to shop and save, emphasis on save.

This year, Prime Big Deal Days takes place on Tuesday, Oct. 7 and Wednesday, Oct. 8, starting at 3 a.m. ET (12 a.m. PT) on the 7th, and the Mashable shopping team will be curating the best October Prime Day deals live. So, before, during, and after the event, you can check this live blog for the latest announcements, lightning deals, and stock alerts. We'll be working around the clock to identify the top opportunities to save on popular products from Apple, Sony, Dyson, iRobot, DJI, Microsoft, Ninja, Samsung, and more. And you know Amazon will be discounting plenty of Echo speakers, Fire TVs, and, if we're lucky, the best Kindles.

So, if you want to be the first to know about the latest deals — at Amazon and beyond — then you know what to do. Get your scrolling finger ready, because October Prime Day is about to start.

The top anti-Prime Day competitor sales

Whenever Amazon hosts a big sale, the other big-box stores host sales of their own. Some of these sales events have already started. During October Prime Day, we'll be checking prices at Amazon against other retailers, so if there's a better price at Walmart or Best Buy, we'll be sure to let you know.

• The Walmart Deals event takes place from Oct. 7 to 12

• Best Buy is hosting its Techtober Sale from Oct. 6 to 12

• The Home Depot is hosting an unnamed sale from Oct. 6 to 8

• Target Circle Week runs from Oct. 5 to 12

How to sign up for Amazon Prime for free

You need to be a Prime member to take advantage of the best deals during Prime Big Deal Days. Fortunately, Amazon offers a no-cost 30-day trial for new members. When the trial is over, you'll be charged $14.99 per month. Members get access to the top Amazon deals, plus free 2-day shipping and returns, access to Prime Video, and plenty more perks. People 24 and under can also sign up for even less with Prime for Young Adults, which is just $7.49 per month after a lengthy 6-month trial.

• Sign up for Amazon Prime — 30-day trial, $14.99 per month

• Sign up for Prime for Young Adults — 6-month trial, $7.49 per month

Amazon's Big Deal Days are here, and now's a great time to take the plunge and take advantage of a MacBook deal.

MacBook Air

• Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

• Apple MacBook Air, 15-inch (M4, 16GB RAM, 512GB SSD) — $1,199 $1,399 (save $200) 🔥

• Apple MacBook Air, 15-inch (M4, 24GB RAM, 512GB SSD) — $1,399 $1,599 (save $200) 🔥

MacBook Pro

• Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249 $2,499 (save $250)

• Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869 $3,199 (save $330)

• Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099 $3,499 (save $400)

This year, there are a handful of products we're really, really hoping go on sale. Some of them, like the Bose QuietComfort Ultra Headphones, have gone on sale before. Others, like the new Apple AirPods Pro 3 and Sony XM6 headphones, could see their first big discounts ever. Amazon often knocks 10% off the price of newly released Apple products during its fall sale.

So, as we count down the final hours until Prime Big Deal Days, you may want to keep these products open in an extra tab — just in case.

• Kindle Paperwhite — $159.99

• Apple AirPods Pro 3 — $249

• Bose QuietComfort Ultra Earbuds (Gen 2) — $299

• Apple Watch Series 11 (42mm, GPS) — $389

• Bose QuietComfort Ultra Headphones — $429

• Sony WH-1000XM6 Headphones — $448

Two of our favorite Apple products are back at record prices for Prime Big Deal Days, and the event hasn't even started yet. (OK, technically, the AirTag is $0.50 higher than the all-time low price.) That bodes very well for the main event. Most likely, Amazon is doing some preemptive price matching now that Best Buy and other retailers have pushed their competitor sales live.

Of course, none of that matters to you. We don't expect further price drops on these products, so we recommend adding them to your cart before they sell out, as Apple products tend to do.

• Apple AirTag (4-pack) — $64.99 $99 (save $34.01)

• M4 MacBook Air (16GB RAM, 256GB SSD) — $799 $999 (save $200)

Rumor has it the long-awaited AirTag 2 could arrive in 2025, which might be why these trackers are priced so aggressively. No matter the reason, this is the time to stock up.

While we can't tell you exactly what the top deals will be, Amazon has provided a helpful guide to what's going on sale. If you're planning ahead for Prime Big Deal Days, you can look forward to the following deals, per Amazon:

• 50% off select Amazon devices

• 40% off select kitchen appliances

• 30% off select Lego toys and building sets

• 30% off select Dyson home and beauty appliances

• Up to 65% off popular Anker chargers, cables, and power banks

• Up to 45% off Bose headphones, earbuds, and speakers

• Up to 40% off select apparel and footwear, including 50% off Zappos listings and 35% off select denim brands

• Up to 50% off vacuums from Shark and eufy

• Up to 50% off select Samsonite luggage

• 65% off bestselling print books

Amazon usually offers early deals on many of its in-house brands, sometimes a week or more before a big sale starts. This year, you can find early deals on Echo devices, Kindle e-readers, Fire TVs, and Fire tablets. We don't expect these products to drop any lower in price, although we do expect additional Amazon products to go on sale. We're keeping a close eye on Amazon's Omni series TVs and Kindle Paperwhites, in particular.

For now, you can go ahead and add these Amazon devices to your cart:

• Echo Pop — $24.99 $39.99 (save $15)

• Echo Buds with ANC — $34.99 $119.99 (save $85)

• Amazon Fire HD 10 tablet (64GB) — $79.99 $179.99 (save $100)

• Amazon Fire TV 40" 2-Series — $169.99 $249.99 (save $80)

• Amazon Fire TV 50-inch 4-Series 4K UHD smart TV — $259.99 $399.99 (save $140)

• Kindle Scribe — $299.99 $399.99 (save $100)

You can also check out our guide to the top early October Prime Day Amazon device deals.

Prime Big Deal Days doesn't officially start until 3 a.m. ET (12 a.m. PT) on Oct. 7, but Amazon is hosting some limited-time lightning deals on Oct. 6. So, if you're hoping to get a new TV, power station, or Soda Stream, don't miss your chance to save with these early deals.

• Duracell Coppertop AAA Batteries, 24-pack — $18.63 $24.49 (save $5.86)

• SodaStream Art Sparkling Water Maker Bundle — $129.99 $199.99 (save $70)

• Hisense 55-inch E6 Cinema Series QLED 4K UHD Smart Fire TV — $259.99 $429.99 (save $170)

• Hisense 65-inch Class U6 Series Mini-LED 4K UHD Smart Fire TV — $569.99 $749.99 (save $180)

• EF Ecoflow Portable Power Station 3600Wh Delta Pro — $1,399.99 $2,799.99 (save $1,400)

All of these deals are scheduled to end around midnight eastern time on Oct. 6, so shop accordingly!