UPDATE: On March 10th, 2023, I said HBO Max didn't need a name change. At the time, rumors said Warner Bros. Discovery would drop the "HBO" part and call the service "Max." Just Max.Fast-forward to May 14th, 2025, and Warner Bros. Discovery announced that Max will be rebranded to HBO Max this summer, probably because HBO Max never needed a name change:Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach leaning heavily on consumer data and insights to best position itself for success. Yes, it was dumb to dump "HBO" and its strong brand like that.EARLIER: HBO Max's parent company Warner Bros. Discovery Inc. reportedly wants to change the name of its Netflix competitor to Max, in addition to content and price changes for the streaming service. According to a new report, Warner believes that the HBO part of the name is off-putting, preventing new subscribers from joining the service. That's why they will supposedly cut the HBO part and call the service Max.As a long-time HBO subscriber who valued HBO content even before there was a streaming option, I think that's the wrong path to take. Especially considering the confusing days of the service.Continue reading...The post HBO Max doesnt need a new name appeared first on BGR.Today's Top DealsTodays deals: $30 Anker waterproof speaker, $50 off Powerbeats Pro 2, $9 Angry Orange pet stain spray, moreTodays deals: $399 Mac mini, $289 Nintendo Switch OLED, $24 Red Bull 12-pack, $28 Amazon Echo Pop, moreTodays deals: $299 iPad 11, $497 LG 65-inch smart TV, $30 Philips Sonicare toothbrush, $499 Traeger grill, moreAmazon gift card deals, offers & coupons 2025: Get $400+ free