Sport Beach CEO Beth Sidhu on how to work with athletes: Take those...

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2026-06-23 09:00:09

Sport Beach CEO Beth Sidhu on how to work with athletes: Take those athletes seriously

Beth Sidhu, the CEO of Sport Beach, has led the charge in launching what has become one of the most transformative beachfront activations at Cannes Lions in recent years. Created in 2022 by Stagwell,

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