Advertisement Britam Launches Trust Services to Help Kenyans Protect Family WealthBritam has launched Britam Trust Services, a new solution that helps individuals, families, and organizations protect, preserve, and transfer wealth across generations.The financial services firm says the offering responds to growing demand for structured wealth planning.More Kenyans are building wealth through savings, property, businesses, pensions, and investments. As a result, many are seeking ways to secure those assets for the future.Britam Trust Services introduces two products: the Britam Cash Trust and the Britam Family Trust. The solutions give customers practical options for managing and protecting their assets.Speaking during the launch, Britam Group Managing Director and CEO, Tom Gitogo, said the company wants to support customers at every stage of their financial journey.Our role is to help our customers protect what they have worked hard to build, preserve it with intention, and pass it on with clarity and purpose, he said.Making Trust Services More AccessibleThe Britam Cash Trust allows customers to save money for specific purposes such as education, healthcare, and family support. Individuals can start with as little as KES 5,000 and grow the fund through regular contributions.The Britam Family Trust, also known as the Britam Private Trust, accommodates a wider range of assets. These include property, investments, businesses, and cash.Britam says the solutions help customers manage wealth during their lifetime and transfer it smoothly to future generations.The company also offers trust management services for organizations. These services help manage employee benefits such as pension and group life cover payouts for beneficiaries under 18 years old.Trusts have often been viewed as tools for significant inherited wealth, said Gitogo.Britam Trust Services is built on a broader premise. Anyone building wealth needs a structure to protect and steward their assets. This includes workers, savers, entrepreneurs, and families who have spent years building something worth protecting.Britam Launches Trust Services to Help Kenyans Protect Family WealthTackling Kenyas Unclaimed Assets ChallengeThe launch comes as Kenya records rising levels of unclaimed financial assets.Data from the Unclaimed Financial Assets Authority (UFAA) shows that more than KES 115 billion remains unclaimed. These assets include dormant bank accounts, pension benefits, insurance proceeds, investment accounts, and death benefits.Britam believes trust structures can help address this challenge. Customers can nominate a trust as a beneficiary and ensure assets reach the intended recipients.A trust is a legal arrangement that allows a trustee to manage assets on behalf of beneficiaries. The trustee follows instructions provided by the person who establishes the trust.This structure creates clarity around wealth transfer. It also helps families avoid confusion and delays when distributing assets.Preserving Wealth for Future GenerationsBritam says trusts do more than protect assets. They also help families create continuity and reduce potential disputes.In addition, trusts support vulnerable beneficiaries and provide long-term financial security. Families can plan confidently while ensuring their wishes remain clear.As more Kenyans accumulate wealth, the need for succession planning continues to grow. Britam expects trust services to become an important part of financial planning for many households.Through the new offering, the company hopes to make wealth preservation more accessible. It also aims to encourage more Kenyans to take deliberate steps to secure their financial legacy.The launch marks another step in promoting responsible wealth stewardship. More importantly, it gives families practical tools to protect assets and build lasting financial security for future generations.The post Britam Launches Trust Services to Help Kenyans Protect Family Wealth appeared first on Africa Business News.