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TwitchCon Europe 2026: Twitch Drops Changed How Publishers Think About Live Games
There is a feature that has been sitting inside Twitch since 2017 that I think deserves more credit than it typically gets. It is not flashy, and it generally doesn't generate headlines the way a major game announcement does, or a record-breaking concurrent viewer count, or a viral clip of a streamer doing something nobody saw coming. It is, on surface level, genuinely simple: watch a stream, earn an in-game item. That's it. That is the entirety of the Twitch Drops pitch.
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