007 First Light's brand placement is obnoxious, but it works. What...

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2026-06-03 12:00:16

007 First Light's brand placement is obnoxious, but it works. What it could mean for the industry, however, scares me

007 First Light's brand placement is obnoxious, but it works. What it could mean for the industry, however, scares me It all starts with a watch. Q approaches a young, fresh-faced James Bond in the bowels of MI6, offering a box of quintessential Q Watches. We've seen them 100 times before in the movies and other Bond media, but 007 First Light presents me with an ornate case with plush black...

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