Misinformation is nothing new. It has, however, become ubiquitous and, in some cases, more difficult and time-consuming than ever to debunk.
When we first started publishing in 2003 — which predated Facebook (2004), YouTube (2005) and Twitter (2006) — viral misinformation took the form of chain emails. Although they were a problem at the time, chain emails were to misinformation what the Pony Express is to ChatGPT.
As the popularity of social media platforms has grown, so...
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