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Why Ive decided to skip seeing Apples F1 movie in theaters
Im a longtime iPhone user who is deeply entrenched in Apples ecosystem. I wear an Apple Watch religiously to track my health and fitness, and I use a MacBook for work and leisure. AirPods and iPad? Check and check.Im also dying to see Brad Pitts F1 movie that Apple made. I was especially psyched after WWDC 2025. Apple used WWDC to promote F1 in brilliant ways. First was the intro gag, and then the unique iPhone-only haptic trailer.More importantly, we learned that Apples iPhone 15 Pro camera was developed for the F1 movie, as the Formula 1 races in the clip are actual races recorded with iPhone-grade cameras.At that point I would have watched F1 even if it were a bad movie. Luckily, everyone who saw it praised the film, suggesting Apple had a massive summer blockbuster on its hands, which is terrific news for the future of Apple TV+ in Hollywood.But then someone at Apple decided to ruin all the momentum F1 had and push an advertisement in the Wallet app to thousands of iPhone users. It was even worse than Apple auto-downloading that U2 album on millions of iPhones all those years ago.Continue reading...The post Why Ive decided to skip seeing Apples F1 movie in theaters appeared first on BGR.
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