Graveyard Keeper's mammoth success proves that giving games away for free on Steam works
Everybody loves free things - especially free PC games. To celebrate the reveal of Graveyard Keeper 2, publisher tinyBuild made the first game free for an entire weekend, leading to a surge of fresh faces and a new, all-time player peak. But is there any real monetary advantage to giving your game away for free? The answer, according to tinyBuild CEO Alex Nichiporchik, is yes.