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Poppifounder on TikTok, Super Bowl ads, and her return to Shark Tank
For years, venture capitalists have beenskeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of functional soda companies has been challenging that assumption, includingPoppi, the prebiotic soda brand that grew from a kitchen experiment into a$1.95 billionacquisition by PepsiCo. On this episode of []
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