From Lab to Living Room: Direct-to-Consumer Genetic Testing and Its...

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2025-10-31 10:05:11

From Lab to Living Room: Direct-to-Consumer Genetic Testing and Its Impact on the Broader Genetic Testing Market Landscape

The journey of genetic testing from specialized research laboratories to the convenience of the consumer's living room, primarily through Direct-to-Consumer (DTC) services, has profoundly impacted the broader **Genetic Testing Market** landscape. DTC companies like 23andMe and AncestryDNA have democratized access to genetic information, allowing millions to explore their ancestry, learn about...

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