Watu Simu and Samsung Deepen Partnership to Make Premium Technology More Accessible in Kenya
Advertisement Watu Simu and Samsung Deepen Partnership to Make Premium Technology More Accessible in KenyaThe collaboration comes as Samsung unveils its 2026 AI-powered Mini LED TV lineup, while Watu expands flexible financing to help more Kenyans own premium devices.NAIROBI, Kenya Watu Simu and Samsung are strengthening their partnership to make premium technology more affordable for Kenyan consumers. The collaboration combines Samsungs latest innovations with Watus flexible financing model, allowing more people to own smartphones and smart televisions without paying the full amount upfront.The announcement coincided with Samsung Electronics launch of its 2026 television lineup in Kenya. The company introduced its new Mini LED TV range, featuring brighter displays, AI-powered viewing experiences and larger immersive screens designed for modern homes.For Watu, the partnership reflects a long-term commitment to financial inclusion and digital access. The company believes technology ownership should not depend on a customers ability to make a one-time payment.Speaking during the event, Watu Group Head of Go-to-Market (GTM), Chandni Patel, said the companys mission has remained consistent since its founding.Our mission has always been to remove barriers to ownership by making productive and life-enhancing assets more accessible through responsible financing, she said.Watu began operations in 2015 by financing motorcycles. Since then, it has expanded into smartphone financing, vehicle financing and driving schools.Today, the company operates in ten markets across Africa and Latin America. It has served more than four million customers.According to Patel, the partnership with Samsung brings together two organizations with a shared vision of expanding access to quality technology.Together, we have made premium technology accessible to customers who may previously have been excluded from ownership, enabling them to stay connected, grow their businesses and access digital services, she said.Smartphone Success Leads to Smart TV FinancingFollowing the success of smartphone financing, Watu and Samsung introduced Smart TV financing in July 2025.The response has been encouraging. In less than a year, Watu has financed more than 1,000 Samsung Smart TVs.Patel said the figures tell only part of the story.The real impact, she noted, is seen in families accessing educational content from home. Entrepreneurs are finding new business opportunities through digital platforms. Customers are also building positive credit histories through responsible repayments. At the same time, retail partners are attracting more customers and increasing sales.Meaningful partnerships create value across the entire ecosystem, Patel said.She thanked Samsungs leadership team, retail partners and Watu employees for driving the partnerships success. She added that both companies plan to introduce more financing solutions and reach even more communities.Watu Simu and Samsung Deepen Partnership to Make Premium Technology More Accessible in KenyaSamsung Unveils AI-Powered Mini LED TVsSamsung used the event to introduce its 2026 Mini LED TV lineup in Kenya. The new range brings advanced display technology and artificial intelligence to more households.The televisions feature Samsungs Vision AI Companion, which helps users discover content and receive real-time information directly from the TV.Sports fans will also benefit from AI Soccer Mode. The feature automatically enhances picture quality and sound during football matches, creating a more immersive viewing experience.Meanwhile, Motion Xcelerator 144Hz delivers smoother visuals during fast-moving sports, action movies and gaming sessions.Samsungs Mini LED technology uses thousands of tiny LEDs to improve brightness, contrast and colour accuracy. AI-powered picture enhancement also analyses content in real time to optimise every scene.The televisions are available in the M80H and M70H series across multiple screen sizes.Celebrating Two Decades of TV InnovationThe launch also marks an important milestone for Samsung. The company is celebrating 20 consecutive years as the worlds leading television brand.Speaking during the launch, Sam Odhiambo, Head of Consumer Electronics Business at Samsung Kenya, said innovation continues to drive the companys growth.For 20 years, Samsung has led the global TV market by continuously innovating to meet the changing needs of consumers. Our 2026 TV lineup brings together larger screens, AI-powered intelligence and breakthrough display technologies to create more immersive and personalized viewing experiences, he said.Samsung also announced plans to launch its next-generation Micro RGB TV in Kenya later this September. The premium television will deliver even greater colour accuracy, brightness and picture precision.Expanding Digital InclusionThe partnership between Watu and Samsung highlights the growing role of financing in expanding digital access.Flexible payment options are helping more consumers own premium devices without the burden of large upfront costs.For many households, the benefits extend beyond entertainment. Smart devices support education, business growth, access to information and financial inclusion.As both companies deepen their collaboration, they aim to reach more customers and ensure that innovative technology becomes accessible to even more Kenyans.The post Watu Simu and Samsung Deepen Partnership to Make Premium Technology More Accessible in Kenya appeared first on Africa Business News.
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