Advertisement CANAL+ and Samsung Expand Partnership to Accelerate Streaming Growth in AfricaCANAL+ and Samsung Electronics have expanded their strategic partnership across English and Portuguese-speaking African markets. The move aims to make premium content more accessible while accelerating streaming adoption across the continent.The partnership marks a major milestone for MultiChoice Groups digital strategy. For the first time, a MultiChoice streaming application will come pre-installed on Samsung Smart TVs in these markets.Starting June 1, 2026, Samsung has pre-installed the DStv Stream app on all new Samsung Smart TVs sold across 18 African countries. These include Kenya, South Africa, Nigeria, Uganda, Tanzania, Zambia, Zimbabwe, and Angola.The rollout builds on an existing partnership between CANAL+ and Samsung that already covers 40 markets across Europe, Asia, and French-speaking Africa.Bringing Premium Content Closer to ViewersThe integration gives Samsung Smart TV users direct access to DStv Stream from their home screens. Customers no longer need to download or install the application separately.Subscribers can watch the full FIFA World Cup 2026, English Premier League matches, rugby competitions, and a wide range of local and international entertainment content.The partnership responds to changing consumer habits as more viewers embrace connected televisions and streaming platforms.By placing DStv Stream at the centre of the user experience, CANAL+ and Samsung have simplified content discovery and improved viewer convenience.The initiative also strengthens MultiChoice Groups streaming and over-the-top (OTT) ecosystem across key African markets.CANAL+ and Samsung Expand Partnership to Accelerate Streaming Growth in AfricaCANAL+ and MultiChoice Deepen CollaborationThe expanded partnership highlights the growing collaboration between CANAL+ and MultiChoice Group.David Mignot, CEO of CANAL+ Africa and CEO of MultiChoice Group, said the agreement demonstrates the benefits emerging from the companies closer relationship.We are delighted to extend our longstanding partnership with Samsung across new English and Portuguese-speaking African countries. It marks a significant milestone in the synergies created by the combination of CANAL+ and MultiChoice Group, said Mignot.He noted that content accessibility remains critical as audiences increasingly consume media through connected devices.By expanding the availability of our applications on Samsung Smart TVs across key African markets, we are making it easier for millions of subscribers to access the content that defines the CANAL+ and MultiChoice experience, he added.Supporting Africas Digital Entertainment EvolutionThe partnership reflects the growing importance of collaboration between technology companies and content providers.Smart TV adoption continues to rise across Africa. As a result, integrated streaming solutions are becoming increasingly important for content distribution and audience growth.For Samsung, the partnership strengthens its position in Africas Smart TV market. For CANAL+ and MultiChoice Group, it creates new opportunities to reach audiences with premium sports, entertainment, and locally relevant content.As competition intensifies in Africas streaming industry, partnerships that combine technology and content will play a central role in shaping the future of digital entertainment across the continent.The post CANAL+ and Samsung Expand Partnership to Accelerate Streaming Growth in Africa appeared first on Africa Business News.

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