Best 55-inch TV deal: Save 33% on the Hisense E6 QLED 4K Fire TV

SAVE $142: The new 55-inch Hisense E6 Series QLED 4K Fire TV is on sale on Amazon for just $287.99 (normally $429.99) as of Sept. 10. At 33% off, it's never been cheaper.

We're creeping up on Black Friday season, the absolute best time to find a great deal on a TV. But if your current set isn't doing justice to Thursday night football games, you probably don't want to wait that long to upgrade.

Here's a solid option that'll work for most casual TV watchers: As of Sept. 10, Amazon has the new 55-inch Hisense E6 Series QLED 4K Fire TV on sale for just $287.99. That's 33% off its usual sticker price of $429.99 and its first discount since launching in August, according to the Amazon price-tracking site CamelCamelCamel.

At the time of writing, Amazon was also offering free deluxe delivery and unpacking (a $29.99 value).

For reference, we only saw two 55-inch TVs dip under $300 during Amazon's Prime Day sale in July — another good time for finding TV deals — and only one of them was a QLED. Leah Stodart, our in-house TV expert, recommends these kinds of sets "for people whose TV usage happens mostly in the daytime, especially watching sports," since they're brighter and "better at handling glare" than traditional LED TVs.

The 55-inch QLED TV that was on sale for Prime Day also lacked the AI Light Sensor that Hisense's E6 Series model brings to the table. This automatically adjusts the TV's brightness based on its surroundings.

While not unexpected given its budget price point, the E6 Series' very basic 60Hz refresh rate is a bit of a ding on its spec sheet. For this reason, I don't recommend it for gamers (even though its Game Mode Plus feature promises to reduce input lag). Stick to streaming instead.

Conveniently, there's a built-in Fire TV interface that gives you easy access to all of your go-to streaming apps — no need to tack on a separate media player. It also comes with an Alexa-enabled voice remote for hands-free control. Pick up the Hisense 55-inch E6 Series for just $287.99 now and enjoy the rest of football season in style.