Polar Loop is a fitness tracker without a screen or subscription

Polar started teasing its Polar Loop wearable back in June. Like the similar-looking Whoop fitness tracker, the idea was simple: a fitness tracker you can wear 24/7 but without the constant distractions of various buzzes, beeps, and notifications. After all, who needs another screen?

Now, the brand has formally announced the Polar Loop, which differs from the Whoop in one critical way — it doesn't require a monthly subscription.

Unlike the Oura ring, Whoop, and other fitness trackers, the Polar Loop promises to deliver health, fitness, and sleep monitoring without any annoying monthly fees.

Polar says that its new tracker can keep tabs on your heart rate, sleep, and daily activity while remaining incognito on your wrist. You can instead check your stats from the smartphone app. Of course, the list of available features is less than you’d find in a subscription-based fitness tracker system, but some folks like it simple. 

This is a relatively new product category with a few competitors, but not many. Amazefit came out with its Helio Strap, and of course, there are the Whoop bands that have swiftly popularized the trend of screen-less fitness trackers. Smart rings have also stepped into this space of having your stats tracked in the background while you focus on other things. Garmin has also dipped its toes into the mix with the Garmin Index Sleep Monitor, which does the sleep part but not the fitness stuff.

The Loop comes in three colors, including Night Black, Greige Sand (beige), and Brown Cooper. It is available for pre-order on Polar’s website for $199.99. The company is also offering replaceable wristbands for $29.99 that come in the aforementioned colors, along with Ocean Blue as a fourth color option.