Google Pixel 10 review: New AI features don't quite make up for mostly iterative improvements

Last year, I thought Google’s Pixel 9 was a perfectly fine Android phone saddled with a bunch of AI features that ranged from “sorta neat to try once” to “actively pointless.” I had a similar experience with the Google Pixel 10.

The base model of Google’s latest flagship, to its credit, does offer a couple of much-needed hardware improvements, namely a larger battery and a telephoto zoom lens on the phone’s rear camera array. But for at least the second year in a row, Google has largely focused on AI features.

Google Pixel 10 will do just fine if you’re in need of a solid Android handset that takes nice photos and can give you a full day of use out of a single charge. And if you're excited about new AI smartphone features, this phone has a few notable ones. Beyond that, it's hard to get too excited about new phones in the era of incremental improvements.

Google Pixel 10: Price and specs

For starters, this is a $799 phone, just like the Pixel 9 was a year ago. In the tariffs era, that's a win in and of itself. Here’s what you get for that price, specs-wise:

• 6.3-inch display with 1080x2424 resolution and 60-120Hz adaptive refresh rate

• Up to 3,000 nits peak brightness

• 12GB RAM

• 128GB/256GB storage

• Google Tensor G5 chip

• 4,970mAh battery

While a proper 1-120Hz adaptive refresh rate (which you can get on Pixel 10 Pro) would probably help with battery efficiency, the display on offer for Pixel 10 is more than good enough. Its peak brightness is 300 nits higher than last year’s model, and I never found myself wanting for more while using the Pixel 10 in broad daylight. Everything is vivid and clear, making it a good display for both everyday usage and previewing your photos before you take them.

Aside from that, the only other big difference from the Pixel 9 is the larger battery. Pixel 9’s cell was 4,700mAh, for context. More on this later.

Google Pixel 10: Design

Pixel 10 comes in four colors: Indigo, Frost, Lemongrass, and Obsidian. My review unit was the Indigo model, and I think it’s downright gorgeous. It’s no pink iPhone, but it’s closer than any phone in recent memory to looking as good as that, in my opinion. 

Otherwise, you’d be forgiven for looking at a Pixel 10 and thinking it’s just a Pixel 9. Google didn’t go back to the drawing board this year. Pixel 10 still uses the same Cyclops-style (X-Men, not Greek mythology) horizontal camera bar at the top of the phone’s backside. The only immediate visual tell that this phone is any different from the Pixel 9 is the presence of that third camera lens on the back.

I don’t mind this, but it does underscore my overall point that if you’re not really excited about AI features, there isn’t a ton to get hyped about this year.

Google Pixel 10: Performance

The Pixel 10 is powered by a new Tensor G5 chip. Spoiler alert: It's fine!

Performance on Pixel 10 is more than adequate. Apps work quickly and smoothly, and more intensive tasks like Gemini or other AI features operate efficiently. I did notice the phone getting a little warm after extended use, but that’s nothing that a good case can’t fix. Sadly, the benchmarking software we use (Geekbench 6) was not available on Pixel 10 at the time of writing, so I can’t offer precise metrics for this initial review.

Still, in my time with the phone, performance has been smooth.

Google Pixel 10: Battery life

Battery life is also solid. Impressive, even.

Google rates the Pixel 10 for more than 30 hours on a charge, which I was not quite able to achieve in my testing. Some important context is that I used the phone’s 120Hz mode in testing, which almost certainly reduced the battery life. Even so, I was still able to go roughly 26 or 27 hours between charges, not counting time spent sleeping. Not bad, Google.

Google Pixel 10: AI features

Pixel 10 expands on the AI toolkit that Google has been building up for the past couple of years, sometimes in ways that feel genuinely useful and transformative, but often in ways that feel superfluous.

Let’s start with the good features. Pixel 10 offers live language translation during phone calls across a variety of commonly spoken global dialects. It happens on-device, and it enables levels of communication that may not have been feasible before. This is the kind of neat thing that AI can and should enable.

I was able to test this in a rudimentary fashion using whatever Spanish I could remember from high school and college. It was able to consistently pick up what I was saying. It does take a second to process what each speaker said, so conversations aren't seamless. Also, unlike other live translation features we've seen, it uses AI to translate what you said using your own voice. It's jarring to hear myself saying things in Spanish I didn't actually say.

I suspect this will be a love-it or hate-it feature. Personally, I would have preferred a generic voice instead, but it moves us closer to real-time universal translation.

The other potentially interesting new AI feature is Magic Cue, which is admittedly hard to test because it’s entirely context-dependent. The basic idea here is that if you have personal information stored somewhere in your data, like in a text message, Gmail, or Calendar event, Magic Cue can pull up that information when you need it most. 

For instance, if I had information pertaining to an upcoming flight or hotel stay somewhere in my phone and someone texted me to ask about it, the Pixel 10 would bring up that information in the Messages app, without me needing to actively search for it. I tested this out by making a fake dinner reservation in my Calendar for Domino’s Pizza. When I texted the Pixel 10 from my everyday phone asking about the reservation, lo and behold, a little Calendar app icon appeared in the text window, taking me to that information.

Magic Cue is another example of an AI feature that will definitely save time for folks, even if it's not necessarily saving a ton of time.

Unfortunately, the rest of the new AI features on Pixel 10 are mediocre, at best. There’s a new Daily Hub widget that collates things like the weather forecast, calendar events, YouTube videos, and news articles into one place. It’s a nice idea, in theory, but the most useful aspects of it (weather and events) have nothing to do with AI and take about 10 seconds to check outside of Daily Hub. I never wanted to tap on any of the news or YouTube recommendations, and the row of personalized Gemini prompts didn't tempt me at all.

For example, the Pixel 10 recommended that I ask Gemini about the Kansas City Royals pitching staff because it knows I’m a Royals fan. When I did, it spit out the same basic stats you'd find on the ESPN app, alongside some simplistic analysis like, “the Royals have a good pitching staff.” As a baseball fan, I don't really find that useful or compelling. If you're newer to the game, I could see it being useful for learning things like what the WHIP stat means (walks and hits per innings pitched, you're welcome), but I can't say it served me in any meaningful way.

Speaking of Gemini, Gemini Live and Circle to Search are back, integrating AI search with the Pixel 10’s camera. That means you can highlight an object in your field of view while talking to Gemini and ask the chatbot questions about said object. I was able to ask Gemini how many calories were in a can of Monster I was drinking, and it told me. That’s neat, I guess, but I could also just, you know, look at the can. That said, I can easily see this working out in certain circumstances, like when you want to identify a plant or a bug.

Lastly, I’d say the biggest addition to the photo editing suite this year is the ability to generatively edit images with text prompts. I took a picture of a flag during the day and asked the phone to make it sunset instead. I also told it to add a “jolly old man” to a photo of some dogs I took. Did it work? Sure, though the final results were extremely fake-looking. 

There are, of course, times when this might be useful. If you're inclined to sand out the imperfections in photos for social media, for instance, it's certainly easier to type "remove the pimple" than it is to do all of that yourself. Based on my experiences with this feature, I'd say it's best left to less-creative tasks like that.

Google Pixel 10: How are the cameras?

Google made some fairly significant changes to the rear camera array this year. Here are the overall camera specs:

• Rear cameras: 48MP wide, 13MP ultrawide, 10.8MP telephoto

• Front camera: 10.5MP

For reference, the Pixel 9’s wide lens was 50MP and the ultrawide lens was 48MP. That feels like a big downgrade, at least numerically, but it’s not without good reason: There’s now a telephoto zoom lens with 5x optical zoom on the base Pixel model, after years of that being a Pixel Pro exclusive feature.

And wouldn’t you know it, the optical zoom looks pretty nice. 

I did not have as much luck with digital zoom. Once you get past 5x, the software starts to fill in blanks, leaving some photos looking smudgy and fake. I wasn’t even standing particularly far away from the dogs in the “jolly old man” photo from earlier, but the Dalmatian on the right looks downright grotesque. Even static buildings look a little weird if you go all the way up to 20x.

Aside from that, everything else is basically as it should be. Photos taken with the default lens settings can look pretty gorgeous, especially when you’re shooting the greatest city in the world in the middle of an unbelievably beautiful late-summer day. 

Night Sight continues to be good at keeping the essence of nighttime intact while illuminating photos so they’re actually, you know, legible. 

And portrait shots look as good as ever.

If you care about photography, upgrade to the 10 Pro

An important note here: Google's biggest upgrade with the new Pixel line is a Pixel 10 Pro exclusive. I'm talking about the main rear camera on the Pixel 10 Pro, which Google repeatedly called the world's best-ever phone camera during the Made by Google event.

In our testing, the Pixel 10 Pro and its 100x zoom beat out the Samsung Galaxy S25 Ultra, and it mostly lives up to the hype.

So, if you care about photography above all else, go with the Pixel 10 Pro this year, which starts at $999. The Pixel 10 Pro is a Mashable Choice product; the base Pixel 10 is not.

Is the Google Pixel 10 worth it?

It’s hard for me to recommend anyone sprint to their nearest smartphone distillery to get Pixel 10 because its non-AI changes are largely incremental, and the new AI toolkit failed to impress this AI-skeptical reporter.

But that’s not to say it’s a bad phone, at all. And if you're excited to use its AI features, the Pixel 10 offers good specs at a competitive price. The cameras work well, and having telephoto zoom on a base Pixel is really nice. Performance and battery life are also strong.

I just can’t sit here and tell you that you need this phone, unless you’re several generations behind and can get a nice discount through your carrier or something. That’s less of an indictment of Google than of the incremental upgrade era. These annual smartphone launches are becoming extremely iterative and reliant on features that feel less and less impressive over time.

Offers on the Pixel 10 smartphone