There are shoppers who casually stroll through grocery aisles while doing their weekly shop, and then there are ALDI superfans, for whom store trips are practically a lifestyle. For these devoted customers, hunting for deals, spotting seasonal finds, and navigating the speedy checkout is a lifestyle.
Recognizing this loyalty, ALDI is celebrating its most dedicated fans in a big way. The discount grocery chain, known for award-winning products and budget-friendly prices, is launching the first-ever ALDI Quarter Club, an exclusive club welcoming 25 shoppers who have shown unwavering devotion to the brand—and you could be one of them.
What Is the ALDI Quarter Club?
The Club’s name nods to the familiar quarter that unlocks every ALDI shopping cart, a ritual that regulars know well.
“Our fans are a key part in fueling ALDI growth," said Dave Rinaldo, Chief Operating Officer for ALDI US, in a press release. "The ALDI Quarter Club is our way of honoring that loyalty and deepening our connection with those who have helped shape ALDI into what it is today.”
Perks for Quarter Club Members
Members of the Quarter Club will receive more than bragging rights. Prizes include:
- One year’s worth of free groceries ($1,700 in ALDI gift cards)
- An exclusive invite to a members-only event in ALDI’s hometown
- A custom varsity-style Quarter Club jacket and other merchandise
- A chance to be featured on ALDI social media channels
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How to Enter
For those eager to join, the entry process is simple but creative. Shoppers can apply at ALDIQuarterClub.com by answering the question: “What is the boldest move you've made in the name of ALDI that sets you apart as a Super Fan?” Entries must be 200 words or fewer and may include up to two photos.
Whether it’s hunting down a limited-edition product, planning an ALDI-themed party, or showing off a particularly impressive haul, ALDI wants to see the lengths fans will go for their favorite store.
The contest closes August 29 at 11:59 p.m. ET, so you have a few days to prove your loyalty (aka obsession) and submit your entry.