Best TV deal: Save $1,200 on the LG 77-inch C5 OLED TV

SAVE $1,200: As of Aug. 18, the LG 77-inch C5 OLED TV is on sale for $2,496.99 at Amazon. That's a savings of 32% and a new best price ever on this model.

If you're looking to upgrade your TV ahead of the 2025-2026 football season, the LG C5 OLED 4K TV is hard to beat. And for the first time, you can grab the 77-inch model for over 30% off.

As of Aug. 18, the LG 77-inch C5 OLED 4K TV is down to $2,496.99 at Amazon. That's $1,200 less than its usual list price of $3,696.99 and the lowest price on record since its March release. Yes, we are aware that is still pricey for a new TV, but as our sister site CNET writes, "The LG C5 is a top choice among 2025 TVs." If quality matters to you, this is the TV to get.

Compared to last year's LG C4 model, which is still one of the best TVs on you can get, the C5 offers an even brighter, more vibrant, and color-accurate picture quality. And, as always with LG's high-quality OLEDs, the C5's picture is uniform with colors and blacks, so even when you're viewing from an odd angle, it looks great. Other updates include a fully redesigned Magic Remote and, unsurprisingly, AI capabilities. Aside from its eye-popping details being great for watching sports and movies alike, it's also a great choice for gaming, thanks to its four HDMI 2.1 ports that support 144Hz.

At full price, we would probably hold off on upgrading to the latest LG C-Series TV. But now that's it's 32% off its list price, we say go for it. This is the cheapest the 77-inch model has ever been.