Verizon reportedly cuts loyalty discounts after increasing fees

Verizon customers reportedly got double bad news this week: the phone carrier is raising fees and removing loyalty discounts.

According to users on the Verizon subreddit, several customers reported receiving an email from Verizon informing them their account discounts are ending. "We are writing to let you know that a discount on your account will soon end," the email said, according a redditor. "This discount will be removed no sooner than September 1, 2025." Several other redditors chimed in on the thread, saying they had a received the same email about losing loyalty perks offered to longstanding customers. Mashable has reached out to Verizon for comment and will update this story with a response.

A few days earlier, Verizon confirmed to Tom's Guide that the company is increasing fees for activations, phone lines, and tablet plans by Sept. 1.

Verizon customers are understandably unhappy about the changes. Some commented that they might change phone carriers to T-Mobile or AT&T as a result. "They just keep finding ways to crap on loyal customers," commented one redditor, underscoring the general sentiment of the thread that loyal customers are being penalized for their loyalty.

According to Tom's Guide, Verizon is reportedly trying to persuade customers on older plans to switch to its newer myPlan subscription. "We want to ensure you get the best value and experience from Verizon and encourage you to check out our myPlan options for the plan that works best for you," the email to customers reportedly said.

Cutting loyalty discounts and upping fees is a bold way to do that, since it seems to be alienating customers even more.