The iPhone Fold could be cheaper than we expected

Apple's first foldable iPhone has been in the works for a while, and according to a new report, the price tag could be less than expected.

Sources are buzzing about the "iPhone Fold", which could be released in the second half of 2026, as Apple analyst Ming-Chi Kuo revealed in an update on X in June.

Rumored prices for Apple's foldable iPhone have been circulating for a while, but a new UBS report by analyst Jimmy Yoon (via Fortune) projects it to be lower than initially expected. The UBS report predicts that the highly covetable phone could be priced around $1,800 to $2,000. Comparatively, Samsung's new Galaxy Z Fold 7 is available for $1,999.99.

Earlier this year, Kuo claimed that the first foldable iPhone would retail "above $2,000 and $2,500."

As the iPhone Fold moves closer to production, more rumors and leaks are appearing online, but we should note that specs, pricing, and even the name are far from official.

Fortune reported recently that the initial production of the folding iPhone will be limited, with estimates of 10 million to 15 million units. This is likely a cautionary approach to the product, "[reflecting] both the technical complexity of foldable devices and the high price point, which analysts see as a major hurdle to mass adoption," as Fortune wrote. And back in March, reliable leaker and TF International Securities analyst Ming Chi-Kuo estimated Apple would only produce 3 to 5 million units in 2026, with mass production reserved for 2027.

Apple has chosen Samsung's "crease-free" display solution "to ensure mass production," reports 9to5Mac. This would also bolster the phone's durability.

Apple will be the latest company to ride the foldable phone wave. The tech giant is joining Samsung, Oppo, OnePlus, Google, Motorola, Honor, and Vivo, each of which has a rendition of a foldable device.