iPhone 17 just might launch the second week of September

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Mark your calendar: iPhone 17 might drop the week of Sept. 8

The Apple logo, taken at the Apple Store on 5th Avenue in Manhattan.

When will the iPhone 17 drop? Credit: Sven Hoppe/picture alliance via Getty Images

Someone just calculated a potential drop date for the iPhone 17 — and it could be sooner than many of us thought.

The iPhone 17 and iPhone 17 Air, the long-awaited new iPhones that allegedly could come in black and have a potentially extensive battery life, doesn't have a set release date. We don't know many of the specs, including price, hardware, and colors, but we have gotten plenty of exciting leaks. One leak reported by Mac Rumors from a leaker known as Majin Bu claims that the iPhone 17 Air could come in the MacBook Air's new Sky Blue finish.

The newest piece of iPhone 17 and iPhone 17 Air rumors comes not from a leak, but from some well-calculated math. Bloomberg reporter Mark Gurman wrote in the newsletter Power On that we might get the new iPhone specs — and the opportunity to buy them — the week of September 8.

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Gurman noted that Apple tends to launch its new iPhones the week after Labor Day. This year, that falls on September 1, so we'll probably see the launch the week of September 8. And that tracks with its history — in the last decade, nine of the 10 Apple events fell on the second week of September, according to MacRumors. The only year that breaks the pattern is 2000, when the event was moved due to the pandemic.

Apple never schedules events on Fridays, Gurman argues, and will likely avoid a show on September 11. That leaves three days open for its iPhone event: September 8, a Monday; September 9, a Tuesday; or September 10, a Wednesday.

"It could be that Monday (the 8th), though I suspect the 9th or 10th is probably more likely,” Gurman wrote, according to PC Mag.

So if you're on the lookout for all the new iPhone details, you might want to set time in your calendar for the second week of September.

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Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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