Prime Day 2025: Live updates on the top deals

It's official: Prime Day 2025 is live. This year, instead of 48 hours of non-stop shopping action, Prime members had 96 hours to smash that "Add To Cart" button and put Amazon's free return policy to the test. However, we're fast approaching the final day of the sale.

Prime Day 2025 runs from Tuesday, July 8 to Friday, July 11, and we'll be providing live updates as we approach the finish line.

Once more, the Mashable team is fully caffeinated and ready to bring you all of the top deals, the latest Prime Day news, details on competitor sales, and stock alerts. From record-low prices on flagship products from Amazon, Sony, and Samsung, to under-the-radar finds from our tech reporters, you'll find the biggest highlights of the sale right here.

Prime Day 2025 features great discounts on a wide range of items, but what are shoppers actually buying? We can point you in the direction of big discounts and record-low prices, but the customer is always right. If people aren't buying, something simply isn't right.

So to help you gain a better understanding of what is actually flying off the shelves during a busy shopping event like Prime Day, we're lining up the best sellers as we approach the end of the sale. Unsurprisingly, some of our top picks for the best Prime Day deals made the cut, but there might be a surprise or two in there.

Here are Mashable's best-selling products from Prime Day 2025.

This year, Amazon is treating us to the longest Prime Day ever. Rather than the standard 48 hour event, Amazon extended the sale to four days. Sadly, we're in the final day of the sale, but there are still tons of deals worth shopping. A standout highlight of Prime Day 2025 is LifeStraw, and during the last day of the sale, you can save up to 46% on water filtration.

Get this deal here.

Prime Day is a four-day event this year, which means shoppers have had the opportunity to remain more patient and wait for better deals to drop. The bad news is that the Apple Watch Series 10 deal has not improved as we approach the end of Prime Day. The good news is that it's still a record-low price.

As of July 11, the Apple Watch Series 10 is down to only $279 — its lowest-ever price according to price tracker camelcamelcamel. This deal applies to all colorways with stock still available. We don't think this deal will stick around post Prime Day, so if you're considering upgrading, this is your moment.

Prime Day 2025 ends at midnight tonight (PT). And now that the final day has arrived, we have some insight into the year's most popular deals — and some of them are already sold out. (We told you to snatch up the Shark Pet cordless vacuum!) To help you avoid FOMO, here's an updated guide to some of the most popular Prime Day 2025 deals.

Prime Day is approaching its final hours, and that means the best deals will vanish before our eyes. There's no need to panic, because we still have plenty of time to stock up on the essentials. And by essentials, I'm talking about Apple AirTags.

The latest deal on a four-pack of Apple AirTags is not a record-low price, but it's close to that level and the best price we've seen in months. As of July 11, you can score a four-pack of Apple AirTags for $64.99. That's a 34% discount and close to the lowest-ever price of $64.49. So unless you're willing to wait until Black Friday, we recommend stocking up at this low price. It works out at less than $17 per AirTag.

Prime Day is coming through with some amazing deals this year, including record-low prices on things like AirPods, MacBooks, and yes, robot vacuums.

We've gone through absolutely everything on sale and hand-picked the very best robot vacuum deals on offer, so you can save some time and head directly to where the real value is. Alternatively, you could save even more time by simply shopping for our expert's favorite robot vacuum of 2025. It is down to its record-low price, after all.

Prime Day deals are entering their final day, which is great news for people who write about them.

Look, I love a record-low price as much as the next Shopping Editor, but enough is enough. The deals this year have honestly been really good. That's good news for everyone involved. But Prime Day is a four-day event this year, so there's only so much I can give. So for one final time, I'm going to recommend that you check out the lowest-ever price on Apple AirPods 4.

Prime Day is coming to an end, which means most of the best deals will also disappear. We've been treated to low prices on popular categories like AirPods, MacBooks, fitness trackers, and so much more over the last few days. It's going to be tough to say goodbye to all the savings, but before that point of no return, you can still score some great discounts.

I have been surprised by the standard of deals this year, particularly when it comes to Apple. The deals have been wild, with record-low prices across the board. Picking favorites in most category has been tricky, but the choice has been clear when it comes to MacBooks: the latest in the MacBook Air range is on sale for $849 at Amazon. The discount applies to all colors, so you can choose from starlight, midnight, silver, and sky blue.

An emergency power station is always good to have on hand. Don't have one? This Prime Day discount may be what sways you to be prepared, because as of July 11, you can save $700 on this impressive model.

In the Prime Day sales, the BLUETTI Elite 100 V2 is now just $399, down from $1,099. It's a powerful-but-compact portable power station with a 1024Wh capacity and 1800W AC output (2700W surge), allowing you to power up to 11 devices at the same time. It's perfect for laptops, mini-fridges, and other outdoor essentials needed for camping, road trips, or blackout at home.

After tonight, there's only one more day to shop Prime Day deals. Don't forget to check out before the deals disappear. Here are some of the best Amazon deals to snag now.

You're probably not really celebrating Christmas in the middle of summer, but there are plenty of items on sale at Amazon that would make great hypothetical stocking stuffers. Meaning, you can treat yourself to little gifts five months early.

So, here are the best free deals you can score at Amazon on the third day of Prime Day.

We spend our days testing and evaluating products to determine whether they're worth it. Some of our favorites are on sale right now for Prime Day.

Amazon is running a buy three for the price of two deal on books, movies, and music. Just add three eligible items to your cart, check out, and the discount will automatically apply.

Opens in a new window

Credit: Mashable composite / Berkley / Scholastic Press / Ballantine Books / Simon & Schuster

Now that we're approaching the final day of Prime Day, we have some insight into the year's most popular deals — and some of them are already sold out. (We told you to snatch up the Shark Pet cordless vacuum!) To help you avoid FOMO, here's an updated guide to some of the most popular Prime Day 2025 deals.

An eagle-eyed Mashable reporter noticed that the Kindle Essentials Bundle, which comes with the newest edition of the Kindle, has dropped $13 from its original sale price. You can now save $53 on this popular deal.

During Prime Day and Black Friday, cult-cooler brand Yeti usually selects a specific colorway to discount across its entire product line. For the third day of Prime Day 2025, these deals have finally landed. You can grab the Yeti Tundra 45 hard cooler for $243.75, a 25% discount. Yeti rarely offers discounts, so don't miss this opportunity to save on the best coolers in the world (at least, in our experience — Mashable's tech editor has tested these coolers and swears they live up to the hype). Shop all Yeti Prime Day deals.

Amazon Prime Day deals aren’t just for flashy gadgets and 4K TVs — they’re also perfect for levelling up your everyday comfort. In this case, the bladeless Dyson Cool AM07 Tower Fan, now down to $239.99 — its lowest price in months, according to camelcamelcamel. That's a solid 35% off for Prime members.

Get this deal here.

You read that right. MacBooks are down in price again:

• Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,247 $1,399 (save $152) — $2 cheaper

• Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD) — $1,787.50 $1,999 (save $211.50) — $11.50 cheaper

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,234 $2,499 (save $265) — $15 cheaper

• Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512GB SSD) — $2,587.50 $2,899 (save $311.50) — $11.50 cheaper

• Apple MacBook Pro, 16-inch (M4 Max, 48GB RAM, 1TB SSD) — $3,557.50 $3,999 (save $441.50) — $38.49 cheaper

The deal we were all waiting for has landed.

Sony XM6 headphones are on sale for $428 in Prime Day 2025. That's the lowest-ever price on Amazon, so this is the best time to buy. Congratulations for remaining patient.

Prime Day deals are still going strong, and the discounts this year are on another level. There are plenty of deals to be had across the new four-day event, but we can't help but spotlight this latest deal on the Apple AirPods 4 with ANC, now at their lowest-ever price.

As of July 10, you can buy these AirPods for $119. But if you're not fussed on noise cancellation, you can get the standard AirPods 4 for under $100.

Read more here.

Prime Day is into its third day, with tons of tech deals and discounts at your fingertips. This includes the sought-after Oura Ring 4. The fitness tracker is on sale right now for $296.65. That's 15% off the list price — and the best price we've ever seen.

The smart ring tracks sleep, activity, and stress levels and can be synced to compatible iOS and Android apps.

Get this deal here.

The popular Renpho smart scale measures 13 body measurements, including weight, muscle mass, and metabolic age. It's on sale for only $20 this Prime Day.

Add an extra layer of security to your vehicle with a front and rear dash cam. The Vantrue E2 dash cam is on sale for $149.59, which is a savings of 32%.

Prime Day is one of my favorite times to stock up on stuff I was going to buy anyway. I always buy cleaning supplies and other household essentials during the sales event — because if I'm going to spend my money on boring necessities, I'm going to make sure I get a little discount. Right now, you can save up to 30% on everyday essentials like dish soap, laundry detergent, trash bags, surface cleaners, and more at Amazon.

Every Prime Day and Black Friday, I wait to see if Yankee Candles are going to go on sale, and I'm always thrilled when they do. Sometimes, they sell out within an hour, so I'm very glad to report that there are still some Yankee Candles on sale on day two of Prime Day. I personally picked up my all-time favorite scent, Pink Sands.

We know, not everyone is looking to splurge on $500 worth of tech on Prime Day. There are some genuinely good deals for less than $50 worth checking out on day two:

We've found a genuinely jaw-dropping Prime Day deal that lets you bundle the Shark CryoGlow LED face mask and the Shark FlexFusion hair dryer for $499.99. Buying them separately at full price would cost you $699.98, so this is a great deal on two products that our beauty reviewers love.

One thing we love about a week-long Prime Day? When deals just keep getting better.

This LG laptop has a new Intel Core Ultra Series 2 processor and a healthy amount of ram/storage. And as of day two, its price has dropped by another $15, even beating LG's own price by $15.

Here's what our readers have been loving: