Midjourney announces surprise purchase of popular horoscope app Co-Star

One of the world's leading generative AI companies, with products licensed by tech powerhouses like Meta, has just announced its acquisition of one of the most popular astrology apps — and we didn't have that on our Bingo cards in 2026.

Banu Guler, founder and CEO of Co-Star Astrology, took to X recently to announce her company's acquisition by AI lab Midjourney, best known for making the generative AI tools used by popular services like Discord and Facebook. And because, on its surface, this is an odd acquisition to say the least, Guler went into some detail about the shared origins of these two companies:

This Tweet is currently unavailable. It might be loading or has been removed.

In a nod to the general public's fear of artificial intelligence (a recent Reuters/Ipsos poll found that 71% of Americans worry that their job will be replaced by AI), Guler took pains to distinguish the Co-Star/Midjourney partnership by pointing to the shared interests she has with Midjourney founder David Holz as well as his lab's commitment to "beauty, imagination, and supporting human thriving with technology." 

And to further reassure Guler's users, most of whom are young and therefore no strangers to tech-induced anxiety, Midjourney used its announcement to reiterate that Guler would retain "complete control" of Co-Star. 

But what does a generative AI company want with an astrology app? 

Because of the company's forays into health, including the development of a full-body ultrasonic scanner, as well as Midjourney Medical, a novel concept that would see the AI company create a series of spas focused around combining older technology (saunas, hot tubs and cold plunges) with the aforementioned ultrasonic scanning technology, it's possible that this is just another step towards a more holistic approach to healthcare, a kind of mind-body-spirit gambit that would cover all our bases. 

As a result of the partnership, Banu Guler will also become Midjourney's new Chief Design Officer, so we should expect to see some of the seamless design touches that made Co-Star such a standout success incorporated into the Midjourney ecosystem.