Meta launches Seller, a standalone app for Facebook Marketplace sellers

For some social media users, Facebook may feel like an app left behind in an online era of the past. However, for others, Facebook has reinvented itself as the modern-day Craigslist with Facebook Marketplace.

Meta seems to have taken notice and is now releasing a standalone app for the Facebook Marketplace power users who keep the platform going: It's sellers.

The new app, aptly named Seller, launched on Friday and provides Facebook Marketplace sellers with tools to list their wares and manage their current listings. 

Like Facebook Marketplace itself, the Seller app is free for users. Meta monetizes Facebook Marketplace with ads and does not take any percentage of its users' sales. Users will be able to download the app and login with their Facebook account starting today.

Seller provides a tool to post new listings, a dashboard to manage their existing ones, an in-app inbox to reply to prospective buyers, and analytics for all of their old listings. 

Seller also introduces a few new tools for sellers as well. According to Facebook, Seller users will be able to scan their products with their smartphone, and AI will fill-out the listing details automatically.

In an interview with the New York Times, Facebook head Tom Allison said that the app would be the Marketplace seller equivalent of a video editing tool for content creators. Allison also explained how Meta is experimenting with more standalone products for Facebook's power users, which include Marketplace Sellers and Facebook Groups administrators.

As social media users move to competing platforms like TikTok and Meta's own Instagram, Facebook has found new life within specific, once-niche features on the platform. In May, Facebook launched a standalone app called Forum for its Facebook Groups power users. Now, the company is doing the same for Facebook Marketplace sellers.

Meta says that one-third of young adults who use Facebook also use Marketplace. And, every month, more than 420 million items are listed on the Marketplace platform.