The 5 best Amazon device deals were recommending on Prime Day 2025

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Best Prime Day Amazon device deals: Shop Kindles, Fire tablets, and more

Score several Kindles, Fire tablets, Fire TVs, and more at their best prices ever.

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Christina Buff

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All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.

Amazon Echo Spot, Kindle Colorsoft, Fire tablet, and Blink doorbell with purple prime day composite background

Three words: best prices ever. Credit: Mashable Photo Composite / Amazon

The best Prime Day Amazon device deals at a glance:


Amazon Fire Hd 10 tablet


Amazon Fire TV Omni Series


Echo Buds in black and white


Amazon Kindle Colorsoft


Blink Video Doorbell

The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

While most discounts haven't changed much since day one of the sale, we'd be remiss if we didn't mention that the Kindle Essentials bundle dropped an extra $13 since Prime Day began. That brings it down to only $108.97 from $161.97 (it was $121.97 on July 8). Another addition to the mix is the newest Echo Buds. While a Lightning deal came and went quickly for the earbuds on the first day of the sale, we're finally seeing another significant discount on day three that's worth celebrating.

We're keeping track of all of the best Amazon device deals below and will continue to monitor anything new that may pop up or change over the next few days. For deals beyond Amazon devices, be sure to follow along with all of Mashable's coverage in our Prime Day hub.

Note: Deals with a 🔥 next to them have dropped to new record-low prices, while struck-through deals were sold out or expired at the time of writing.

Best Amazon device deal overall

Why we like it

The first Kindle of its kind after nearly two decades, the Colorsoft features a 7-inch, glare-free display that supports a full spectrum of color. If a black and white display is a deal-breaker for you, the Colorsoft is your best (and only) bet. It also includes auto-adjusting light, 32GB of storage, a waterproof build, wireless charging, eight weeks of battery life, and no lockscreen ads.

Mashable Deals

We've previously seen the Colorsoft fall to $224.99, but this is the first time it's ever dropped below $200, let alone all the way down to $179.99. You can even get it bundled with a charging dock and a case for only $211.97. Not only is this one of the best deals I've seen on an Amazon device, but probably one of the best deals I've seen overall on Prime Day.

Fire tablet deals

Fire TV deals

Echo deals

Kindle deals

Blink home security deals

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