Apple Store app will soon get an AI shopping assistant

The Apple Store app is soon getting an AI bot to help you with your shopping decisions.

MacRumors reported the news after noticing a change in Apple's privacy policy for the Apple Store app.

Now, the document has a paragraph related to a "Virtual Shopping Assistant," explaining that the company "collects and stores your account information, device identifiers, carrier information, chat information, and where enabled, location data to personalize the chat experience, provide relevant responses, and if you opt in, to improve the virtual shopping assistant."

The document also says that Apple removes personal identifiers from chats before sharing it with partners, and that the data is only being used so that the bot can provide a better conversational response. While it doesn't appear you can completely opt out of this, the part in which you allow Apple to use your chats to improve the experience can be opted in or out of by going to Account > Settings and tapping Chat Improvements within the Apple Store app.

The virtual assistant doesn't appear to be live in the Apple Store app yet.

This is not the first time Apple has added an AI bot to one of its apps; the Apple Support app has one as well, though the feature also isn't live for all users.