6 Easy Ways to Pull Off the New Cozy-Meets-Moody Look Everyone’s Talking About

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This Cozy-Meets-Moody Look Combines Two Beloved Decorating Styles—6 Ways to Pull It Off

Design trends are always fleeting, and right now, cozy libraries with dim lighting, nostalgic floral patterns, layered walls that tell a story, and furnishings that feel rich and inviting are just a few of the appealing elements that seem to be currently resonating within the world of interior design. To strike the perfect balance of all these beloved traits, some homeowners have coined a new design style: the cottagecore and dark academia aesthetic.

“In a world that moves faster every day, both of these styles (cottagecore and dark academia) celebrate slowness, imperfection, and soul," explains Vyanca Soto, owner and principal designer at Market Studio Interiors in Fullerton, California. “People are craving spaces that feel personal, storied, and cozy; worlds within worlds, layered with meaning.” Read on to learn more about what this trending design style exactly is and how to implement it in your home.

  • Beth Helmstetter is the founder and creative director of Beth Helmstetter Events.
  • Vyanca Soto is the owner and principal designer at Market Studio Interiors in Fullerton, CA.

What Is the Cottagecore and Dark Academia Aesthetic?

There’s no denying this moody mash-up has a place on social media, where inspiration featuring libraries, dark florals, candlelight, cracked leather, and antique prints might have the power to get even the most loyal minimalist fan on board with this cozy and collected point of view. Nailing exactly what it is, though, might be hard to define. Beth Helmstetter, founder and creative director of Beth Helmstetter Events, describes it almost as a feeling. “Think of a cozy space where you’d want to cuddle up with a book on a rainy day—that’s the inspiration for the entire aesthetic.”

Without an exact definition, it might feel daunting when trying to decorate for it. Helmstetter says floral textiles, dark wood furniture, heirloom china, collected touches, and dim lighting can all help achieve the look. Beyond the individual elements, it should tell a story.

“The style is nostalgic but intentional, grounded in storytelling and character,” says Helmstetter. “Whether it’s a blush-toned guest bathroom with vintage charm and soft florals, or a reading nook filled with patina and personality, the look invites you to slow down and surround yourself with pieces that feel meaningful.”

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How to Get the Look

Here, Soto and Helmstetter share their favorite ways to achieve this dreamy aesthetic.

1. Don’t Overhaul Your Space

Before you start ditching your existing decor for a complete cottagecore and dark academia overhaul, take a moment to reconsider. Soto says this aesthetic doesn’t require taking your decor down to the baseboards, but can take a slow and meandering evolution instead. “Even a simple plaid throw or a vintage oil painting can nod to the aesthetic while working seamlessly with modern or minimal foundations,” says Soto.

Helmstetter also encourages clients to layer rather than replace. She says she often incorporates pieces from her travels and uses them as layers within spaces. “It doesn’t have to be a full aesthetic shift. Just one detail or focal point can bring in that spirit without compromising your own style,” she says.

2. Curate with Meaning

There’s no magical formula when it comes to achieving a cottagecore and dark academia interior. “Whether it’s a textile from your favorite market or a thrifted oil painting, if it speaks to you, it belongs,” says Helmstetter. When styling your treasures, she advises creating vignettes that can highlight these special pieces. “A stack of vintage books sans covers, a found vase with Old World charm, or a framed love note from your spouse can be cozy touches that tell a story.”

3. Let Your Art Collection Evolve

This aesthetic draws on a curated, collected style that is best achieved slowly and deliberately. Art is one area in which it is especially important to let your collection evolve. “Instead of matching prints, consider curating art from places that matter to you,” suggests Helmstetter. “In my home, I mix pieces from all over the globe—most of them inexpensive, but deeply meaningful.” Whether they’re antique finds, a garage sale treasure, something inherited, or an on-a-whim purchase during a summer vacation, the art of collecting will bring meaning to your walls, one treasure at a time. 

4. Set the Right Tone with Lighting

If there’s one must when it comes to both cottagecore and dark academia, it’s the right lighting. When the two worlds collide, these warm and inviting elements can take a decidedly moody tone. “Think collected vintage lamps and candlesticks with tapered candles, styled unexpectedly throughout the home,” says Helmstetter.

Look for brass bases, black shades, and petite lamps that can be tucked into bookshelves or styled in a kitchen corner. Even a modern take like a battery-operated lamp atop a bar cart can cast a warm amber glow when it hits the bottles. Find unexpected nooks and crannies where a little dose of lamp light can illuminate special collections, vignettes, or even create a moment in itself.

5. Use Layered Textiles

While this hybrid aesthetic certainly tells a color story, it’s a tactile journey, too. One way to impart texture and depth is through linens. Just like art, lighting, and heirlooms, these elements are best collected to bring an authentic feel. “Detailed layers like old world drapery, a cozy quilt, or embroidered linen napkins can create instant charm,” says Helmstetter.

6. Mix Antiques and Heirlooms

As we’ve established, this aesthetic isn’t about an overhaul but, instead, collecting pieces that have meaning. Mixing in more cottage-inspired elements along with moodier lighting, antique books, and art with a decidedly darker palette can bring this aesthetic to life with a spin that’s perfectly unique to your home. “Pieces like French countryside cabinetry aren’t just decorative—they add a sense of time and place,” says Helmstetter. “Don’t be afraid to mix them into your modern or minimalist style.”

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