Galaxy Z Fold 8 Ultra appears online with Messi's face and a $13,000 price tag

Samsung recently confirmed it will share news about its latest foldable phones at the July 22 Galaxy Unpacked event in London, where the tech world expects the company to release three new devices: the Galaxy Z Flip 8, the Galaxy Z Fold 8, and the Galaxy Z Fold 8 Ultra.

However, the Korean tech company hasn't confirmed the existence of these devices, which is why it's so weird to see the unreleased flagship Galaxy Z Fold 8 Ultra listed for sale online. What's even weirder? The foldable phone listed for sale features football legend Lionel Messi's face emblazoned on the case with 24-karat gold plating, and it carries a $13,130 price tag.

The product first appeared in a July 15 press release in which a company called Caviar announced a new limited-edition "Legends" collection. Caviar makes custom and bespoke designs on iPhones, Samsung Galaxy smartphones, and other gadgets. A promo for the collection states, "The portrait of the Argentine captain is integrated into the back panel of the Samsung Fold 8 folding flagship, whose complex engineering mirrors the multi-faceted genius of Messi’s play."

The Legends collection features a Cristiano Ronaldo-themed iPhone and a Messi-themed Galaxy Z Fold 8 Ultra, and the press release and product listing include pictures of the custom design. Under the "Warranty" section of its site, the company writes, "Caviar guarantees the authenticity and quality of all products purchased through Caviar."

"The launch of this unique collection coincides with the upcoming FIFA World Cup final and the release of the new Samsung Galaxy Z Fold 8 Ultra. The tournament holds special significance as it marks the final World Cup where both of these legendary players will compete," the press release states. "The collection is strictly limited, with only 19 pieces available worldwide."

Typically, Samsung devices leak heavily ahead of their official launches, but Samsung has yet to release any official images of the rumored smartphones. Beyond an announcement about a new Flex Titanium display, Samsung has kept quiet about the Galaxy Z Fold 8 Ultra's release, price, and specifications.

At this time, it's unclear if Caviar based on the design on official photos of the unreleased smartphone, or if the images are purely concepts based on rumored details about the phone. The launch could also be a calculated marketing strategy, piggybacking off Galaxy Unpacked anticipation to promote a little-known design brand.

Mashable reached out to both Samsung and Caviar with questions about the Galaxy Z Fold 8 Ultra product listing on Caviar's website, and we'll update this story if we receive additional information.