YouTube announces new policy aimed at demonetizing AI slop

YouTube is trying to be better at spotting and demonetizing AI-generated and mass-produced videos, with an anticipated update to its YouTube's Partner Program (YPP) that will clarify what is and what isn't "inauthentic" content. It's a move that could tee up a platform-wide charge against AI slop.

A preliminary update to the program's monetization policies reads:

In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload “original” and "authentic" content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what “inauthentic” content looks like today.

The exact language of the new policy has yet to be released.

The company later clarified that the policy isn't exactly a crackdown on channels, like those that primarily post videos reacting to and providing commentary on other media, or entirely "faceless" channels. These won't be penalized by the update if they already qualify for monetization. "This is a minor update to YouTube's longstanding YPP policies to help better identify when content is mass produced or repetitive. This type of content has already been ineligible for monetization for years, and is content viewers often consider spam," said Rene Ritchie, head of editorial for YouTube and YouTubeInsider.

Even so, existing policies have failed to address the widespread proliferation of AI-generated content and repetitive, clickbait-style "slop" channels, including the spread of AI-generated scam videos, third-party advertisements, and misinformation. The platform has often been slow to demonetize channels farming such content, which have been cashing in on ad revenue over months and even years.

Many users rejoiced the new policy online, incorrectly referring to the update as a complete demonetization of AI-generated spam content and re-uploads (which is, technically, already in place). Others mislabeled it as a policy that will only allow creators who use their "real" voices and likenesses to monetize their channels. YouTube, which has invested heavily in its own generative AI features, clarified that channels that are "using AI to improve their content" will still qualify.