Playing catch-up with Twitch and YouTube.
By
Shannon Connellan
Senior Editor
Shannon Connellan is Mashable's Senior Editor, General Assignments, based in London. She has been Mashable's UK Editor (and still manages the illustrious UK team) and Australia Editor, but emotionally, she lives searching for Exit 8. A Tomatometer-approved critic, Shannon writes about entertainment, tech, social good, science, culture, and Australian horror, and loves to nerd out with movie stars, filmmakers, and TV creators.
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X head of product Nikita Bier demonstrated Live Studio in a tweet. Credit: Screenshot: Nikita Bier / X / Mashable
Elon Musk's X is having another go at building out its creator tools, with a refreshed "command centre" rolling out for livestreamers, aiming to rival competitors like Twitch and YouTube.
Announced by X head of product Nikita Bier on Wednesday, Live Studio should make it easier for creators to manage their livestreams and control settings like making chat subscriber-only.
In the post, a video mocks up a livestreamed launch from Musk-owned SpaceX, managed through Live Studio.
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Live Studio will replace X's existing Media Studio Producer. It's part of the site's Creator Studio, where folks who pay for $3 per month for X's Premium subscription can manage their content and view analytics in one spot. From Live Studio, creators can go live, create private test streams, schedule streams, broadcast with external software and gear using Real-Time Messaging Protocol (RTMP), and monitor live audience data.
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X has a guide to using Live Studio on its website, which has more detail and FAQs, including how creators can manage chat settings before and during a livestream. This means streamers can limit chat to subscribers if they want to or leave them it to everyone.
It's not available everywhere though, only for X users in select U.S. states (Virginia, Oregon, California), as well as cities including Sydney, Seoul, Mumbai, Singapore, Paris, São Paulo, Frankfurt, Dublin, and Tokyo.
And X really wants creators to use the tool, with Bier tweeting that the company will "be rewarding creators who livestream by allocating $1 million in the upcoming cycle" though did not detail how this budget would be distributed, just "more details to follow."
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If X isn't your platform of choice — I can't put my finger on why — there are others like Twitch, YouTube, Instagram, and TikTok where you can go live.
And if you're not sure where to even start, check out Mashable's In My Bag series for the gear you'll need, this year's VidCon hub for inspiration, and meet the Mashable 101, the creators shaping digital culture right now.
Shannon Connellan is Mashable's Senior Editor, General Assignments, based in London. She has been Mashable's UK Editor (and still manages the illustrious UK team) and Australia Editor, but emotionally, she lives searching for Exit 8. A Tomatometer-approved critic, Shannon writes about entertainment, tech, social good, science, culture, and Australian horror, and loves to nerd out with movie stars, filmmakers, and TV creators.
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