Best Buys Black Friday in July sale is live: Save on AirPods, The Frame TVs, gaming laptops

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Posted 2025-07-09 10:00:14
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The best anti-Prime Day deals at Best Buy

Best Buy's "Black Friday in July" sale is easily Amazon's toughest Prime Day competition.

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Haley Henschel

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All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.

a best buy store below the amazon prime day logo

Credit: Ian Moore / Mashable Composite

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UPDATE: Jul. 7, 2025, 6:00 p.m. EDT This story has been updated with deals from Best Buy's Black Friday in July sale, live now through July 13.

Best Buy's top anti-Prime Day deals at a glance:

the 13-inch m4 apple macbook air

the Samsung 55-inch LS03D The Frame Series QLED 4K TV

cover art for "Monster Hunter Wilds" on ps5

the front and back of the google pixel 9a

Best Buy is hosting a "Black Friday in July" sale from July 7 to 13. The event directly overlaps with Amazon's members-only Prime Day event, which is scheduled for July 8 through 11. Very coincidental timing, I'm sure.

Starting now, new offers go live every day of the sale in Best Buy stores, on its website, and on its mobile app. That includes a rotating "Deal of the Day," several "Doorbusters" spotlighting popular tech, and some app-exclusive Drops featuring limited-time releases and discounts. Per the fine print, everything is available in limited quantities with no rain checks. Unlike Prime Day, though, Best Buy's Black Friday in July sale isn't exclusive members. (My Best Buy Plus and Total subscribers do earn exclusive rewards on certain purchases, but the deals themselves aren't paywalled.)

Best Buy has traditionally held anti-Prime Day sales in the summer, but this will be the first year its counter-programming lasts a whole week; previously, it was only three days long. It makes sense given Amazon's own unprecedented decision to extend Prime Day 2025 from two days to four.

Read on for a curated guide to the top deals from the Best Buy Black Friday in July sale.

Best Apple deals

My Best Buy Plus and Total members get up to $50 in rewards with every AirPods purchase.

AirPods

iPhones

iPads

MacBooks

Mac

Apple accessories

My Best Buy Plus and Total members get a $100 reward for every TV and audio purchase of $999 or more. Even if you're not a member, Best Buy is handily beating Amazon on prices for Samsung's The Frame art TVs as of this writing.

Mashable Deals

Best laptop deals

My Best Buy Plus and Total members get a $25 reward for every $250 spent on Windows laptops and desktop computers (up to $75).

Windows laptops

2-in-1 laptops

Gaming laptops

Chromebooks

Best gaming deals

My Best Buy Plus and Total members get a $20 reward for every $150 spent on Nintendo Switch 2 and Switch games and accessories (up to $100).

Nintendo Switch games

PlayStation games

Gaming headsets

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