Best Prime Day Kindle deal: Save $100 on Kindle Colorsoft

SAVE $100: As of July 9, the Kindle Colorsoft is on sale for $179.99 at Amazon. That's a savings of 36% on the list price.

Book lovers, Prime Day is serving up all kinds of incredible Kindle deals, but if you've been lusting over the new Colorsoft, you're in luck.

As of July 9, this device is priced at $179.99, a savings of $100. This deal is on the 32GB model, and is available in metallic black.

If you're a fan of the original Kindle but want to add a splash of color, you'll love this model. It’s designed to feel paper-like but shows book covers and illustrations in soft, clear color without straining your eyes. You can even highlight your favorite quotes in different shades of yellow, orange, blue, or pink.

It's soft on your eyes like the OG Kindle, and the screen adjusts to the light around you, so it works whether you're out in the sun or reading in bed.

The battery life is great too, giving you up to 8 weeks on a single charge, and you can top it up with USB-C or a wireless charging dock if you have one. It's also waterproof, so reading in the bath or by the pool on holiday isn't a worry, it's self care.

Head to Amazon to treat yourself to this great Prime Day discount.