Tim Cook warned us about price increases, and now they're here. If you want to get the MacBook Neo for its original price, you better hurry.
By
Timothy Beck Werth
Tech Editor
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
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We'll cut to the chase: As of Thursday, June 25, Apple is officially raising prices on its new budget laptop, the MacBook Neo. At the online Apple store, prices on the MacBook Neo have increased by $100.
However, for a little while longer, you can still order this laptop at its original price at Amazon, while supplies last.
This colorful starter laptop launched in March with a starting price of $599, and Amazon quickly undercut the competition (and Apple itself) by selling the computer for $589.99. (A version with extra storage and Touch ID costs $699.99, or $689.99 at Amazon.)
The MacBook Neo was a shot across the bow of the Windows laptop market, and there's truly nothing else like it at its price point. However, the $599 MacBook Neo was apparently too good for this world.
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Last week, Apple CEO Tim Cook warned of impending price increases caused by the global memory shortage, aka RAMageddon. As the AI industry buys up memory components, manufacturers have been raising prices on tech products across the board in 2026. Apple held out longer than most of its rivals, but as of this morning, the company has implemented price increases on MacBooks, Mac devices, and iPads. Price increases on iPhones could follow shortly.
However, as I mentioned, it will take some time before the new prices are reflected at retailers like Amazon and Best Buy.
So, once again, this is almost certainly your last chance to get the MacBook Neo at its original launch price.
Do not pass go. Do not waste $100. Head to Amazon and add the Neo to your cart while you still can.
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.
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