Prime Day 2026: Live updates on Apple, Pokémon, Samsung, DJI, Kindle, and more deals

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Updated at 3:16 am ET June 24, 2026

Amazon's annual Prime Day sale runs from June 23 to 26 this year. That's right, Amazon has shifted the event from mid-July to late June.

Without a doubt, Prime Day 2026 will be one of the biggest sales events on the shopping calendar, second only to Black Friday. This huge event will go hard on just about every category: You can expect significant savings on Apple MacBooks, limited-time price cuts on Bose headphones, and all-time lows on Samsung OLED TVs. Our professional deal hunters are ready and waiting to help you save, and we'll be cross-checking prices at Amazon, Best Buy, Target, and Walmart to make sure you get the lowest prices.

We've lined up all the best deals from Prime Day. Keep scrolling for the full schedule of events and the latest live updates, price drops, low-stock alerts, and news from the Mashable shopping team.

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Frequently Asked Questions

Prime Day is the name of Amazon's annual shopping event, which usually takes place in July. Amazon has been hosting the event since 2015, and it's become one of the biggest shopping holidays of the year. Prime Day 2026 is a four-day affair, and retailers like Target, Walmart, and Best Buy now host competing sales.

Amazon's 12th annual Prime Day sale runs from June 23 to 26. For the second year in a row, the flagship summer savings event will last four days. The sale officially started at 3:01 a.m. ET on Tuesday.

The sale spans a full four days, running through to midnight on Friday, June 26. You can expect the deals to end at 11:59 p.m. PT on Friday (that's 2:59 a.m. ET on Saturday).