Prime Day 2025: Live updates on the top deals

It's official: Prime Day 2025 is just hours away. And this time, instead of 48 hours of non-stop shopping action, you have 96 hours to smash that "Add To Cart" button and put Amazon's free return policy to the test.

That's right, two days of deals just weren't enough for Amazon. In 2025, Amazon's signature sale is back for four whole days of marathon shopping. Prime Day 2025 runs from Tuesday, July 8 to Friday, July 11, and we'll be providing live updates from start to finish.

The Mashable team is fully caffeinated and ready to bring you all of the top deals, the latest Prime Day news, details on competitor sales, and stock alerts. From record-low prices on flagship products from Amazon, Sony, and Samsung to under-the-radar finds from our tech reporters, you'll find the biggest highlights of the sale right here.

The Best Buy Black Friday in July sale has officially started, beating Amazon to the punch with AirPods for $99.99 and Samsung The Frame TVs for under $1,000. We often recommend Best Buy over Amazon when shopping for big-ticket items such as gaming laptops and TVs, and the retailer is handily beating Amazon's early Prime Day deals in these categories.

Some of the top Best Buy anti-Prime Day deals to shop on July 7 include:

• Apple AirTag (4-Pack) — $67.99 $99 (save $31.01)

• SteelSeries Arctis Nova 5X — $104.99 $149.99 (save $45)

• SteelSeries Arctis Nova 7X — $149.99 $199.99 (save $50)

• ASUS Chromebook Plus CX14 (Intel Core 3 N355, 8GB RAM, 128GB eMMC) — $279 $429 (save $150)

• Lenovo Yoga 7i 2-in-1, 16-inch (Intel Core Ultra 7 155U, 16GB RAM, 1TB SSD) — $649.99 $1,049.99 (save $400)

• Doorbuster: Samsung 75-inch DU6900 Series 4K TV — $479.99 $649.99 (save $170)

• Samsung 55-inch LS03D The Frame Series QLED 4K TV — $897.99 $1,499.99 (save $602)

• Samsung 65-inch S90D Series OLED 4K TV — $1,199.99 $2,699.99 (save $1,500)

• HP Victus 15 (AMD Ryzen 7 7445HS, Nvidia GeForce RTX 4050, 16GB RAM, 512GB SSD) — $649.99 $899.99 (save $250)

• Alienware 16 Aurora (Intel Core 7 240H, Nvidia GeForce RTX 5060, 32GB RAM, 1TB SDD) — $1,099.99 $1,499.99 (save $400)

• Asus TUF Gaming A16 (AMD Ryzen 9 270, Nvidia GeForce RTX 5070, 32GB RAM, 1TB SSD) — $1,399.99 $1,699.99 (save $300)

• Asus ROG Strix G16 (AMD Ryzen 9 HX, Nvidia GeForce RTX 5070 Ti, 16GB RAM, 1TB SSD) — $1,609.99 $1,999.99 (save $390)

As shopping editors, we're often asked: What should I buy on Prime Day? In truth, virtually the entire internet goes on sale during big shopping events like this, as Amazon's biggest competitors and individual brands also host some of their biggest sales of the year.

Here's the schedule for this year's competing summer sales, often dubbed "anti-Prime Day sales."

Walmart Summer Deals

Just like last year, Walmart is hosting its Walmart Deals event, and it's even longer than the 4-day Prime Day event. The Walmart Deals summer sale will take place from July 8 to 13, with early deals beginning July 7. To take full advantage of the sale, sign up for Walmart+ (yes, there's a free trial).

Target Circle Week

Target recently announced it will host a Circle Week sale from Sunday, July 6 to Saturday, July 12.

The Home Depot

The Home Depot has extended its excellent Fourth of July sale through July 9 this year. Check out our guide to the top savings of the event so far.

Best Buy

This week, Best Buy kicked off its Black Friday in July sale, which runs from July 7 to 13. Best Buy typically matches Amazon prices on most Apple products, but we'll note if Best Buy has the better price on any notable products.

We know a lot of our readers are wondering: Can you see Prime Day deals in advance? It would be a lot easier to add those Sony XM5 headphones to your cart if you were 100 percent sure the new XM6 headphones weren't about to go on sale. Unfortunately, while Amazon does share a deals list in advance with shopping reporters and select partners, the full deals list is not available to the public in advance.

Here at Mashable, we work hard to provide our readers with the best possible deals — and at the best possible time. So, while we can't give away specific deals in advance, we try to point you in the right direction. When we suspect a product will get further price drops, or if it's available at a lower price elsewhere, we'll note this in our coverage.

Lastly, Amazon has provided some information on what types of deals to expect. According to an Amazon blog post, you can expect the following deals during Prime Day 2025:

Tech deals:

• Save up to 40% on TVs from Samsung, Sony, LG, and Hisense

• Save up to 40% on select Anker chargers

• Save up to 40% on select Samsung Chromebooks and 35% on select Samsung tablets

• Save up to 30% on select gaming laptops and PCs

Amazon devices:

• Save 36% to 45% on Echo devices

• Save up to 25% on the Kindle and the Kindle Paperwhite Signature Edition

• Find savings on Amazon device bundles, including Echo speakers, Blink cameras, and Kindle bundles

• Save up to 56% on Amazon Fire tablets

• Save up to 50% on Fire TV Sticks

• Save up to 32% on Fire TVs

Grooming and beauty deals:

• Save up to 40% on products from Philips Sonicare and Waterpik

• Save as much as 30% on premium skin care from brands like Kiehl’s

Prime Day starts promptly at 12:00 a.m. PT on Tuesday, July 8. If you are also math challenged, and also on the east coast, that's 3 a.m. ET on Tuesday. The sale will run through 12:00 a.m. PT on Friday, July 11.

That said, Amazon traditionally releases early deals on its own devices starting about a week in advance of the official Prime start time, as do many other brands. That means you can already shop tons of early Prime Day deals.

In our coverage, we'll note if we expect a product to get additional price drops as the sale progresses. But, in general, if you see a product you like at a good price, don't wait too long — it could always sell out or the deal could end.