Meta’s Muse Spark AI search scrapes public Facebook posts

Meta is now using public posts from across its social platforms to power AI-generated search results on Facebook.

The search option, AI Mode, appears alongside standard search filters and generates responses drawn from publicly shared content, according to The Verge.

The move is part of a broader rollout of Meta's Muse Spark model, which launched in April — the fruit of an internal AI reorganization that the company's CTO recently called "atrocious."

Muse Spark, the first AI model to come out of Meta Superintelligence Labs, was designed with everyday personal use in mind — health, shopping, visual understanding, and social content.

Meta says the model will eventually pull its recommendations from across the company's empire of social apps: Instagram, Facebook, and Threads.

The approach mirrors what Google has done with Reddit threads in its AI Overviews. The main difference is that Meta is leaning on its own ecosystem of user-generated content.

Users can also ask Muse Spark follow-up questions based on the results it generates.

The privacy implications, however, are worth watching.

Meta says the feature relies on content people have already chosen to share publicly. Unmentioned was the fact that those users may not know a "public post" is being used to train a commercial AI product.

Muse Spark is available now at meta.ai and in the Meta AI app. The company says a more advanced reasoning mode called Contemplating is in the works, but it has no confirmed release date.