Prime Day Apple deals guide: When to buy, when to wait

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It's Amazon Prime Day season again, aka the best time of year to score excellent deals on Apple gadgets (outside of Black Friday, at least). Amazon typically offers extra-low prices on Apple Watches, AirPods, iPads, and MacBooks during its members-only sale, making it less painful to splurge on a new device.

Full disclosure: There are already tons of Apple deals available on Amazon ahead of the sale, which doesn't technically start until June 23, and a lot of them are tempting. Some devices, including the Apple Watch Series 11, are currently sitting at record-low prices.

Still, I wouldn't fill your cart just yet. Having covered Prime Day for Mashable for seven straight years now, I can tell you with 100 percent confidence that most of these offers will get even better in just a couple of weeks, once Prime Day formally begins. Amazon saves its very best deals for the main event.

I say "most of these offers," not "all," because there are two exceptional deals that I would in fact grab now. Based on past Prime Days, there's a very slim chance they'll get any cheaper in the coming weeks. Read on for my reasoning on both, plus the scoop on how low we expect prices to go on AirPods, MacBooks, iPads, and more Apple gadgets.

The only Apple deals I'd shop before Prime Day

Why I like it

Apple's premium noise-canceling earbuds, the AirPods Pro 3, only just went on sale for $179 (normally $249). That's a 28% savings and their lowest price to date. The older AirPods Pro 2 fell to $149 last Prime Day, or $100 off, but they were much further along in their life cycle at that point.

Read our full review of the AirPods Pro 3.

Why I like it

Last Prime Day, the M4 MacBook Airs only got discounts of $150 apiece. Ahead of this year's sale, the 15-inch M5 model is already a whopping $200 off. Its current record-low price of $1,099 (normally $1,299) is another seemingly unbeatable deal. The only reason you'd want to wait is if you prefer the sky blue, starlight, or silver finishes: This deal only applies to the midnight variant at the moment.

Read our full review of the M5 MacBook Air.

Prime Day AirPods deals to look for

• Apple AirPods 4: Apple's cheapest earbuds are now on sale for $99 (usually $129), but we've seen them hit $69 before. Dirt-cheap AirPods are a classic Prime Day sighting, so I'm expecting Amazon to revive that deal in the near future.

• Apple AirPods Max 2: These snazzy over-ear headphones have been hanging out at their record-low price of $499.99 since early June (normally $549). That's not bad, but the first-gen AirPods Max with USB-C charging were a full $100 off on their first Prime Day and $120 off last Black Friday. Let's see if Amazon can get these new ones down to around $449 at least.

Read our reviews of the AirPods 4 with ANC and the AirPods Max 2. Plus, see where they land on our guides to the best wireless earbuds and the best noise-canceling headphones.

Prime Day Apple Watch deals to look for

• Apple Watch Series 11: Apple's latest smartwatch is currently marked down to $299 (normally $399), which is its lowest price to date and a $100 savings. However, it's probably going to get even cheaper on Prime Day. Amazon has given flagship Apple Watches $120 discounts during past Prime events, so I can easily see it hitting $279 in the coming weeks.

• Apple Watch SE 3: Apple's budget wearable has hit $199 before, and its predecessor dipped down to $169 during last October's Prime Big Deal Days sale. It was on sale for $219 at the time of writing (typically $249), or only $30 off, so don't add it to your cart just yet.

• Apple Watch Ultra 3: This premium rugged smartwatch is only $20 off on Amazon right now, a measly discount that brings it down to $779 (normally $799). Wait for it to return or surpass its record-low Black Friday price of $679 come Prime Day.

Read our review of the Apple Watch Series 11. If you're not sure which model is right for you, check out our guide to the best smartwatches you can buy right now.

Prime Day iPad deals to look for

• Apple iPad: Apple's entry-level tablet is on sale for $299 right now, down $50 from its usual sticker price of $349. I'm thinking Amazon will revive its Prime Day 2025 price of $279 later this month.

• Apple iPad Air: The 11- and 13-inch M4 iPad Airs weren't around last Prime Day, but they've previously hit record lows of $519 and $699, respectively — a savings of up to $100. Ahead of this year's sale, they're $559 and $749 apiece (or just $40 and $50 off); hold out for better deals.

• Apple iPad Pro: The 11- and 13-inch sizes of the ultralight M5 iPad Pro are both at least $27 away from their all-time lows right now. Don't hit the buy button until you see them drop to $799 and $1,149, respectively (or lower, ideally). Their regular retail prices are $999 and $1,299.

• Apple iPad mini: The most compact Apple tablet is on sale for $474 in the lead-up to Prime Day (usually $499) — a hard skip. I'd be happy if it returned to last year's Prime Day price of $379, but hope Amazon can match its best-ever Black Friday price of $349.

Read our reviews of the M4 iPad Air, the M5 iPad Pro, and the iPad mini. Plus, find out which iPad you should buy.

Prime Day MacBook deals to look for

• Apple MacBook Neo: Apple's new budget laptop has been enjoying a $9 discount on Amazon for a couple of months now (normally $599). It would be suuuper cool if the retailer managed to match Apple's $499 student pricing on Prime Day, but that's very wishful thinking. Realistically, it probably won't get any cheaper than $549, if it gets any cheaper at all. A sizable MacBook Neo discount is my white whale for Prime Day 2026.

• Apple MacBook Air: The 13-inch M5 MacBook Air is only $949 right now (normally $1,099), its lowest price yet. However, I'm thinking Amazon will give it the same $200 discount as its 15-inch sibling come Prime Day: They usually get matching deals during such sales. Hold steady until it hits $899.

• Apple MacBook Pro: The 14-inch base model with the vanilla M5 chip is going for $1,549 ahead of Prime Day (usually $1,699), but its record-low of $1,499 will probably return soon.

Read our reviews of the MacBook Neo, the M5 MacBook Air, and the M5 MacBook Pro. Plus, find out which MacBook is right for you.