Apple ends education discount loophole for non-students and non-teachers

We hope you took advantage of that $499 MacBook Neo deal in the Apple Education Store, because if you're not actually a student or teacher, that discount is now closed off for you.

Apple's Education Store provides online discounts for students and educators. In the case of the already very competitively priced MacBook Neo, that discount was a whopping $100 off Apple's latest laptop. Previously, anyone could shop at the Apple Education Store, with Apple simply using an honor system with its users, allowing anyone to shop there with the assumption that they were a student or teacher.

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However, starting this week, Apple changed its Apple Education Store policy. Apple is now verifying that a consumer is actually connected to an educational institution before allowing them to make a purchase.

Many companies offer discounts for educators and students, first responders, and other groups, and these types of third-party verification tools are a common industry practice.

Apple is utilizing the services of a third-party company known as Unidays, which verifies that the user is eligible to buy from the Apple Education Store.

According to Apple, users who are allowed to make a purchase in the Education Store include "current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels."

When making a purchase, Unidays will verify that the buyer is connected to a specific educational institution. For example, a student will have to provide documentation that they are enrolled in a school in order to get verified and make a purchase from the Education Store. 

Unidays verification process is instant for most; however, some users may have to wait up to 24 hours for the company to complete its verification process.

Apple previously worked with Unidays in 2022 when it instituted a similar verification process for the Education Store. However, user complaints led Apple to drop the verification step until now.

Along with the verification change, Apple also added Apple Watch discounts to the Education Store for the first time last week. But, without the Education Store discount, many Apple users may find cheaper deals on Apple products from third parties like Amazon, Best Buy, and B&H, and not directly from Apple.

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