Whoop will give users on-demand video access to clinicians

Whoop, a screen-free fitness wearable with more than 2.5 million users, announced that it's bringing on-demand video consultations with health professionals to its subscriber base.

According to Whoop's announcement on Friday, live consultations with licensed clinicians will be offered to users in the U.S. starting this summer. Whoop is touting the fact that clinicians will have access to an array of biometric data collected in the app, and how that will aid experts in interpreting a user's health information.

Of course, it's probably not a coincidence that Whoop's announcement comes just one day after Google and Fitbit released their Whoop competitor, powered by Google Gemini.

To support users' fitness goals, Whoop is also partnering with the health records company HealthEx to provide Electronic Health Record (EHR) syncing. Under this partnership, Whoop users can keep track of their health history, including diagnoses, medications, and procedures, from right within the app.

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"Unlike traditional healthcare experiences that rely on brief, episodic snapshots, these consultations begin with a comprehensive understanding of the member’s health, powered by months of continuous data and, when available, bloodwork and medical history," Whoop says in its announcement.

While many of Whoop's newly announced features will be included in its paid membership, live video consultations will require an additional cost for users, which has yet to be announced.

“WHOOP is a membership, and we take that seriously,” said Whoop Chief Product Officer Ed Baker in a press release. “We’re always asking how we can deliver more value to our members, and these upcoming features are some of the most meaningful we’ve ever built, from bringing clinician support directly into the app to advancing our AI coaching to be more personal and actionable than ever.”

In a statement to CNBC, Whoop stated that the live consultation feature is not meant to replace a primary doctor or emergency visit.

Along with these live on-demand video consultations with health professionals, Whoop is also adding an assortment of new AI features, such as AI-powered personalized coaching.

Speaking of personalized coaching, this will be accessible under one of Whoop's new AI features called My Memory, which will serve as a centralized location to view, manage, and train Whoop's AI. In addition, Whoop is also a Proactive Check-Ins feature, which will provide personalized recommendations to users, such as when to sleep ahead of a big event or reconfiguring a training regimen based on a user's travel plans.