What is OnlyFans?

The creator platform OnlyFans has changed the adult industry since its inception a decade ago. What started as a tip jar for bloggers has become an extreme moneymaker for some porn performers, making six figures a year or even in a single month. But do you have to post sexually explicit work on OnlyFans? Are you required to message back and forth with strangers? Can you actually make money on the platform? What is OnlyFans, anyway?

We're here to answer your questions.

What is OnlyFans?

OnlyFans was started in 2016 by British entrepreneur Tim Stokely. Its main goal is to help content creators and artists "monetize their content while developing authentic relationships with their fanbase." This basically means the platform was created to let users post content behind a paywall, which fans have to subscribe to for access. Fans can also pay more to message back and forth with creators and "tip" to get content created on demand that's specifically tailored to their interests and tastes.

If you look back at OnlyFans promotional materials from 2016, you'll notice that it was geared towards "safe for work" creators, like bloggers and YouTubers. This changed in 2018, when the majority of its parent company, Fenix International Limited, was sold to Ukrainian-American entrepreneur Leonid Radvinsky. Radvinsky, who died in March 2026 at the age of 43, previously founded the porn site MyFreeCams. OnlyFans pivoted to porn after 2018 (despite any type of creator still allowed on the platform), and it exploded in usage and name recognition during the COVID lockdowns.

While creators don't have to post explicit content on the platform (and in fact, Mashable interviewed a creator who makes six figures from OnlyFans without nudity), it's what the platform is known for at this point. In 2021, OnlyFans announced it would ban explicit content, only to reverse the decision days later due to backlash.

How much money can creators make on it?

It depends on the kind of content you're producing, how much reach you have, and a whole host of other variables, but creators can make anywhere from a few hundred dollars a month to a few thousand. In 2023, the average OnlyFans creator made just $1,300 a year from the platform, but Mashable has interviewed creators who've made millions from it. Last year, current OnlyFans CEO Keily Blair shared that the platform paid out $25 billion to creators since 2016.

But if you think OnlyFans is "easy money," think again. Last year, Mashable interviewed different creators about the work that goes into building a successful OnlyFans, including investing in camera equipment, hiring help, and marketing yourself.

How do you subscribe to creators?

You don't have to be a creator to use the platform — in fact, it's fueled by users who don't post on the platform. In order to subscribe to creators, you simply have to create an OnlyFans account, go to the Home page, and find someone you're interested in following. Check out their subscription tiers, and decide what kind of bundle or offer you're interested in paying for. You can also tip a creator any amount you want, or pay for messages and individualized content with pay-per-view messages that range anywhere from a couple dollars to more than $100, depending on the creator.

And if you have a friend who's started posting on OnlyFans and you want to support them, there are ways to do that, too, from subscribing to their pages to offering emotional support.

This article was originally published in 2021 and updated in 2026.